Press release
Roku Brand Studio Launches New Weekly Entertainment Show “Roku Recommends”
Emmy-Winner Maria Menounos and NFL star Andrew Hawkins to co-host show that helps streamers find what to watch next starting June 3, 2021 Walmart signed on
About this update from Roku, Inc.
[{"type":"text","content":"\nEmmy-Winner Maria Menounos and NFL star Andrew Hawkins to co-host show that helps streamers find what to watch next starting June 3, 2021 \n\nWalmart signed on as debut sponsor\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nRoku, Inc. (Nasdaq: ROKU) today announced “Roku Recommends,” a new fifteen-minute weekly entertainment program that uses exclusive Roku data to highlight best bets and hidden gems across the Roku platform to help streamers discover what to watch on America's No. 1 TV streaming platform.*\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210603005349/en/Roku Recommends (Graphic: Roku)\nPremiering June 3, 2021, “Roku Recommends” features co-hosts Emmy-award winner, Maria Menounos, and award-winning, multi-hyphenate, Andrew “Hawk” Hawkins, presenting the “Top 5” titles to stream each week across the thousands of channels on Roku. “Roku Recommends” is the first production from the new Roku Brand Studio whose mission is to create advertiser-driven storytelling built for TV streaming.\n\n“I looooove TV and I am always on the hunt for the next amazing show, movie or doc to stream,” says Maria Menounos, co-host of Roku Recommends. “As the No. 1 TV Streaming Platform in America, Roku provides access to so much great content and I am thrilled to co-host a weekly program designed to help viewers find their next favorite program or rediscover a treasured classic.”\n\n“I am excited to co-host Roku Recommends and bring millions of viewers my take on the best of the best content from the Roku platform,” said Andrew Hawkins, co-host of Roku Recommends. “Great titles are right at your fingertips with Roku.”\n\n“According to Nielsen data, the average streamer spends more than seven minutes searching for what to watch next,” said Chris Bruss, Head of Roku Brand Studio. “We are uniquely positioned to use our trending data both to help consumers find incredible movies and shows and to help advertisers go beyond the traditional 30-second ad to entertain streamers who otherwise spend time in ad-free, subscription-only environments.”\n\nSeveral leading national advertisers have signed on as debut sponsors of the weekly program, including America’s largest retailer, Walmart, which will be the premier show sponsor. Unlike sponsorships on traditional TV, marketers can use the Roku...