Press release
Roku and DoorDash Partner to Deliver Delight to Roku Users with Free DashPass and Access to On-Demand Delivery from their TVs
Wendy’s expands digital offerings to launch interactive TV ad promotions SAN JOSE, Calif.--(BUSINESS WIRE)-- Roku (Nasdaq: ROKU), the #1 TV streaming
About this update from Roku, Inc.
[{"type":"text","content":"\nWendy’s expands digital offerings to launch interactive TV ad promotions\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nRoku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, and DoorDash (NYSE: DASH), the local commerce platform, today announced a multi-year partnership to build a better TV experience and unlock new ways for consumers to access their favorite restaurants and more.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230207005302/en/DoorDash & Roku Partnership (Photo: Business Wire)\nThe partnership includes:\n\n\nComplimentary DashPass: New and existing Roku account holders with a linked streaming or smart home device can get six months of complimentary DashPass.** DashPass is DoorDash’s membership program that offers members $0 delivery fees on eligible orders from thousands of restaurants, grocery, convenience, and retail stores nationwide.\n\n\nShoppable Ad Offers: For the first year of the partnership, DoorDash will be the exclusive marketplace ad solution partner for DoorDash U.S. restaurants and grocers that buy interactive shoppable ads on Roku. This first-of-its-kind partnership empowers DoorDash merchants to place unique click-to-order offers within their Roku ads. For the first time, restaurant advertisers can partner with DoorDash and Roku to attribute, target, and measure TV streaming ads on Roku.\n\n\nAccording to internal Roku research, 1 in 3 Roku users order take-out or food delivery weekly. Furthermore, 36% of Roku users are interested in receiving interactive offers including a scannable QR code or text message.\n\n“Streaming and delivery just go together, which is why we're making it easier than ever for Roku users to order their favorite food right from their TV,” said Gidon Katz, President, Consumer Experience, Roku. “Just in time for the Big Game, we’re bringing consumers and marketers the same leading scale, data, and tech that have made buying a new device or signing up for a service simple and delightful.”\n\nDoorDash merchant partners can run ads directly on Roku. Consumers simply interact with the TV ad offer, receive the promotion through SMS/email, and are led to the storefront directly in the DoorDash app to redeem. With this integration, brands can easily track and measure ROI from beginning to end. ...