Pixalate Unveils US Connected TV (CTV) Seller Trust Index 2.0: First Independent SSP Rankings on Arbitrage vs. Publisher-Direct; Rates 20+ CTV Ad Sellers (SSPs) in Q4 2025

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[{"type":"image","alt":"Pixalate","displaySize":"","headline":null,"caption":"Pixalate","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":120,"url":"https://media.zenfs.com/en/globenewswire.com/355c1ff1b84d4d0d0faaf69fb94bcb05"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/ot5qtEFhATJXJ7m_gbt5aA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTE2OA--/https://media.zenfs.com/en/globenewswire.com/355c1ff1b84d4d0d0faaf69fb94bcb05","width":300,"height":120}},"lazy":false},{"type":"text","content":"United States Connected TV (CTV) STI 2.0 now rates CTV ad sellers by arbitrage risk and invalid traffic (ad fraud) risk across Roku, Amazon Fire TV, Apple TV, Samsung TV, and LG","length":177,"tagName":"p"},{"type":"text","content":"LONDON, April 02, 2026 (GLOBE NEWSWIRE) -- Pixalate, an ad fraud and privacy compliance platform, today released the Connected TV (CTV) Seller Trust Index (STI) 2.0. STI 2.0 provides a leap in measurement capability that fully differentiates between arbitraged vs. authorized publisher-direct inventory for 20+ open programmatic CTV ad sellers across Roku, Amazon Fire TV, Apple TV, Samsung TV, and LG in the United States. The index is free, public, and updated quarterly.","length":473,"tagName":"p"},{"type":"text","content":"Historically, buyers have had no independent way to benchmark which sellers actually deliver direct inventory at scale across platforms, and which add to the “tech tax” as resellers. Supply Path Optimization was supposed to solve this, but buyers have lacked the tools to identify which sellers are primarily reselling inventory (arbitraging).","length":343,"tagName":"p"},{"type":"text","content":"“Buyers want to be one hop from the publisher at scale,” said Jalal Nasir, CEO of Pixalate. “Now they can see, seller by seller and platform by platform, who actually holds direct publisher relationships and who is adding hops.”","length":228,"tagName":"p"},{"type":"text","content":"The STI 2.0 gives buyers that data. For each seller in each country, the model measures:","length":88,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"What Sellers Claim: How many publishers selling ads list the seller as DIRECT in their app-ads.txt file, as detected by Pixalate","length":128,"tagName":"p"}]},{"val":[{"type":"text","content":"Verification of Seller Claims: The scale and ratio of a ...

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