Press release
Camelot Selects OneView by Roku to Help Small-And-Medium Businesses Expand into TV Streaming Advertising
Roku launches a new certified partner program to make it easy for advertising agencies to help small-and-medium sized clients grow their businesses DALLAS &
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[{"type":"text","content":"\nRoku launches a new certified partner program to make it easy for advertising agencies to help small-and-medium sized clients grow their businesses\n\n DALLAS & SAN JOSE, Calif.--(BUSINESS WIRE)--\nCamelot Strategic Marketing & Media and Roku (Nasdaq: ROKU) announced today that Camelot is the first agency to join a new certified partner program to use OneView to help small and medium-sized businesses (SMBs) accelerate investment in TV streaming advertising. As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s #1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals.\n\nSMBs are looking for fresh marketing channels as cookies and mobile IDs become less available. Today, 47% of SMBs say they intend to increase spend in TV streaming in the next 12 months**. TV streaming advertising offers the personalization, optimization, and performance to help SMBs succeed. On Roku, 53 percent of users say that they prefer shopping at local, independent stores***.\n\nOneView is the ad platform built for TV streaming. Brands use OneView to set up, optimize, and measure their ad campaigns. In a world where all TV ads will be automated, OneView offers software with data, machine learning, and measurement to reach more streamers wherever they are – Roku, other TV streaming platforms, desktop, mobile, and more.\n\nMarketers choose OneView because it is the only ad buying platform with Roku data and with new ad experiences that go beyond the traditional TV spot. With more than 63 million active accounts globally as of Q2, 2022, Roku has the scale and accuracy to help businesses move products off the shelf efficiently.\n\n“We’re thrilled to enhance our longstanding partnership with Roku to bring SMBs the benefits of TV streaming,” said Sam Bloom, CEO of Camelot Strategic Marketing & Media. “Camelot prides itself on building fact-based, insights-driven programs for our clients, which is why we chose OneView to deliver the best TV ad experience.”\n\n“For the past six years, Camelot has been a key strategic partner with Roku and demonstrated operational excellence in OneView,” said Tommy Burk, Senior Director, OneView. “We’re excited to entrust Camelot to help a broader set of advertisers accelerate the shift to TV streaming.”\n\nCamelot was the fi...