Business
Rogers Launches Five-Year $50 Million National Program to Help Youth Balance Screen Time
Canadian teens spend 5.2 hours on their phone each day: 2.5x the recommended limit Partners wit...
About this update from Rogers Communications Inc. Class A
[{"type":"text","content":"Rogers Launches Five-Year $50 Million National Program to Help Youth Balance Screen Time\nCanadian teens spend 5.2 hours on their phone each day: 2.5x the recommended limitPartners with professional athletes to promote youth screen balance and healthier living Encourages tweens and teens to make healthy digital habits a new year’s resolution TORONTO, Jan. 08, 2026 (GLOBE NEWSWIRE) -- Rogers today announced Screen Break, a new, national program to help Canadian families address excessive screen use in youth. “Connectivity brings us together and it connects us to the world around us, but excessive screen time is a real concern for our customers,” said Tony Staffieri, President and CEO, Rogers. “Our customers want help managing screen time and Screen Break is our commitment to help young people build a healthier, balanced relationship with their screens.”  Excessive Screen Time Affects Physical & Mental Well-Being A new Rogers study found that youth aged 11-17 spend 5.2 hours per day on their phones, far exceeding the two-hour recreational screen time limit set by the Canadian Paediatric Society (CPS). The CPS has identified health concerns with excessive screen use:  Mental health: higher screen time can increase anxiety, depression, and social isolationPhysical health: excessive screen time can contribute to obesity and lower physical fitnessCognitive: higher screen time can hinder academic performance and development While nine in 10 parents surveyed think youth spend too much time on their phones, only one in three youth think their screen time is a problem. Most parents and youth agree that companies like Rogers should help families manage screen time.  “We want to help tweens and teens continue to enjoy the amazing benefits of being connected while recognizing there are times to take a screen break,” said Staffieri. “Healthy digital habits and active living are integral to their physical and mental well-being. Through Screen Break, we plan to make a meaningful difference on this important issue.” Helping Youth Develop Healthy Digital HabitsRogers is investing $50 million over five years into four program pillars:1. Parental Tools: The MyRogers app helps parents manage mobile data usage for f...