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Rocky Mountain High Brands Announces Acquisition of FitWhey Protein Energy Drink
Rocky Mountain High Brands Announces Acquisition of FitWhey Protein Energy Drink.
About this update from Rocky Mountain High Brands, Inc.
[{"type":"text","content":"\nDALLAS, July 27, 2018 (GLOBE NEWSWIRE) -- Rocky Mountain High Brands, Inc. (OTCQB: RMHB), a fully reporting lifestyle brand management company specializing in high-quality health and wellness products, announced today that the Company has acquired all of the assets, trademarks, intellectual property and ongoing business operations of BFIT Brands, LLC of Phoenix, AZ, which sells the whey protein and energy drink, FitWhey.  The Company filed a Form 8-K with the Securities and Exchange Commission on July 27, 2018.\n Michael Welch, Chairman, President and Chief Executive Officer of Rocky Mountain High Brands, Inc., stated, “Strategic acquisitions are a key part of our business plan. We leverage areas where we have unique competitive strengths. FitWhey is our first strategic acquisition of an operating brand. It is a great brand in rapidly growing channels – fitness and nutrition. The acquisition of FitWhey and its distribution network strengthens Rocky Mountain High Brands’ position in a key growth market.” Mr. Welch continued, “We believe that fitness and nutrition are key distribution channels for CBD-infused products, and FitWhey’s products will play a lead role in capitalizing on this opportunity. We plan on introducing a CBD-infused version of FitWhey in the near future. FitWhey brings new sales channels to the Company, including nutrition stores, convenience stores, and fitness clubs. FitWhey’s strong presence in the Desert Southwest will support brick and mortar expansion of our HEMPd product line, our Eagle Spirit Spring Water, and our Rocky Mountain High beverages into this dynamic market.” Mr. Welch concluded, “We are excited that the Founder/CEO of FitWhey, Erik Rothchild, will be joining our team.  Erik is an Army Veteran and a former men’s physique bodybuilding competitor and champion.  He is currently ranked sixth in the country in the 60-meter sprint in the Men’s 50 to 54 age category. Erik created FitWhey based on a need for a product with protein and caffeine to maximize performance, both during and after workouts. He is the driving force behind FitWhey and will be an important part of our efforts going forward. Erik has eleven years of experience in the ready-to-drink protein category.” Mr. Rothchild stated, “I am thrille...