Business
Rocky Mountain High Brands Adds Beverage Industry Veteran, John Blackington, as Chief Commercialization Officer
Rocky Mountain High Brands Adds Beverage Industry Veteran, John Blackington, as Chief Commercialization Officer.
About this update from Rocky Mountain High Brands, Inc.
[{"type":"text","content":"\n\n DALLAS, Oct. 31, 2017 (GLOBE NEWSWIRE) -- Rocky Mountain High Brands, Inc. (OTCQB:RMHB), a fully reporting consumer goods company specializing in brand development of health conscious, hemp-infused food and beverage products and a naturally high alkaline spring water announced today that John Blackington has joined the Company as its Chief Commercialization Officer.  In this role, Blackington will direct the Company’s product development, marketing, sales, and customer service to drive business growth and market share.\n Mr. Blackington has over thirty years of experience, both as the owner of his own company and as a senior executive for several leading food and beverage companies, including The Coca-Cola Company. He has jumpstarted a number of successful new brands in critical areas ranging from building sales and distribution systems, expanding retail availability, developing equity strategies and sourcing capital. He has a passion for leading brands to reach commercial success. Rocky Mountain High Brands, Inc.’s Chairman, President and CEO, Michael Welch, stated, “I am very excited to have John join the Company as our new Chief Commercialization Officer. He has an impressive background of high level beverage brand and marketing experience from his many years with Coca Cola and other successful brands. His experience and expertise are critical for us as we create and market world class hemp-infused products that are cutting edge, great tasting, and contain pure healthful ingredients. Our goal for this Company is to be the category leader in hemp-infused products and John’s guidance will be key for us achieving that goal.” “The addition of John Blackington to the senior management team will provide over 30 years’ experience in the beverage industry.  John has not only played leadership roles within established beverage companies, but has also led the introduction and market penetration for several functional beverage companies. John’s joining the Rocky Mountain High team is the first step in the rebirth of the brand,” said Gerry David, retired CEO of Celsius Holdings and Consultant to the Rocky Mountain High Brands Board of Directors. Mr. Blackington commented, \"I’m very excited to join Rocky Mountain High Brands. I have assisted many of the leading be...