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Rocky Mountain Chocolate Factory Reminds Stockholders to Vote “FOR” ALL RMCF Nominees on the WHITE Proxy Card
RMCF’s Strong Director Nominees Have the Mission-Critical Skills, Experience and Diversity to Support the Company’s Transformation Strategy The RMCF Board

About this update from Rocky Mountain Chocolate Factory, Inc.
[{"type":"text","content":"\nRMCF’s Strong Director Nominees Have the Mission-Critical Skills, Experience and Diversity to Support the Company’s Transformation Strategy\n\nThe RMCF Board Continues to Take Decisive, Strategic Actions to Increase Value for ALL Stockholders\n\nUrges Stockholders to Vote \"FOR\" ALL of the Company's Nominees TODAY on the WHITE Proxy Card\n\n DURANGO, Colo.--(BUSINESS WIRE)--\nRocky Mountain Chocolate Factory, Inc. (NASDAQ: RMCF) (the \"Company\" or “RMCF”), one of North America's largest retailers, franchisers and manufacturers of premium, handcrafted chocolates and confections, is reminding all stockholders to vote on the WHITE proxy card today FOR ALL of RMCF’s director nominees ahead of the Company’s 2021 Annual Meeting of Stockholders (the \"Annual Meeting\"), to be held October 6, 2021.\n\nThe Company today issued the following open letter to stockholders, detailing the transformative omnichannel and digital strategy the Company is implementing, as well as the diverse skills, relevant expertise and public company experience possessed by the Company’s director nominees:\n\n***\n\nOctober 4, 2021\n\nYour vote could decide the future of Rocky Mountain Chocolate Factory (“RMCF”) – no matter how many shares you own. But time is running out! It is imperative that stockholders vote as soon as possible. Please vote on the WHITE proxy card today FOR ALL of RMCF’s director nominees.\n\nRMCF’s 2021 Annual Meeting of Stockholders (the “Annual Meeting”) is just a few days away and will be held on October 6, 2021. If you have not voted yet, please VOTE TODAY. If you have voted on the blue proxy card, you can still change your vote to the WHITE proxy card! Please do so by following the instructions at the bottom of this letter.\n\nA dissident group is seeking to obtain control of RMCF’s Board, yet has only presented a superficial and ineffective plan to stockholders. You deserve better. Here are the facts:\n\n\nRMCF is taking decisive, strategic action to accelerate a transformation strategy focused on growth and innovation. We have completed one phase of a brand refresh, are expanding our digital and omnichannel platforms, and are executing our strategy to increase revenue, profitability and drive stockholder value.\n\n\n\nRMCF has nominated a strong slate of directors with the mission-critical skills to execute our strategic plan, ac...