Business
Rockwell Medical Announces 3-Year Co-Promotional Collaboration with B. Braun Medical
B. Braun's dedicated national sales force to promote Rockwell Medical's hemodialysis concentrates products to dialysis clinics across the United States
About this update from Rockwell Medical, Inc.
[{"type":"text","content":"\nB. Braun's dedicated national sales force to promote Rockwell Medical's hemodialysis concentrates products to dialysis clinics across the United States\n\n\n WIXOM, Mich.--(BUSINESS WIRE)--\nRockwell Medical, Inc. (the \"Company\") (Nasdaq: RMTI), a healthcare company that develops, manufactures, commercializes, and distributes a portfolio of hemodialysis products to dialysis providers worldwide, today announced that the Company entered into a three-year co-promotion services agreement with B. Braun Medical Inc. (\"B. Braun\"), a leader in renal therapies including innovative, high-quality products for hemodialysis.\n\n\nAs part of the agreement, Rockwell Medical designates B. Braun as an independent, non-exclusive representative to promote the Company's hemodialysis concentrates products to dialysis providers in the United States, concertedly on the west coast. All terms of the sale of any Rockwell Medical product, including price, delivery schedule, and terms and conditions, are set by Rockwell Medical, at the Company's sole discretion. All orders will be directed to, and processed by, Rockwell Medical. B. Braun will receive a fee for any sales generated by its promotional efforts.\n\n\n\"This co-marketing and sales arrangement with B. Braun represents a significant commercial opportunity for Rockwell Medical that immediately connects us to a new customer base we wouldn't be able to reach otherwise,\" said Tim Chole, Senior Vice President, Sales and Marketing at Rockwell Medical. \"We are excited to collaborate with B. Braun to augment our commercial efforts. B. Braun’s national sales organization will enable us to generate new business leads and integrate our hemodialysis concentrates products into B. Braun's robust portfolio of renal care products. Now, B. Braun's sales team will be able to introduce Rockwell Medical's complementary products to new customers as part of a complete portfolio, ultimately providing a positive impact on the lives of more hemodialysis patients.\"\n\n\n“We are pleased to align with Rockwell Medical to promote their hemodialysis concentrate products,” said Jonathan Stapley, Senior Director of Marketing, Active Devices at B. Braun. “This ensures we can supply our providers and the patients they serve with a broader range of high-quality hemodialysis products.”\n\n\nAbout B. Braun Medical Inc.\n\n\n...