Business
Rocket Appoints Viral Nation as Social Media Agency of Record, Replacing Glossy Social Feeds with Real Stories
Viral Nation, a global leader in social-first transformation, today announced it has been named the Social Media Agency of Record for Rocket, the Detroit-based fintech platform including mortgage, real estate, title, and personal finance businesses. Rocket will leverage Viral Nation's influencer marketing, social strategy, community management, and social content creation abilities to deliver raw, relatable homeownership stories that break through social media's glossy facade.
About this update from Rocket Companies, Inc.
[{"type":"text","content":"TORONTO, Aug. 12, 2025 /PRNewswire/ -- Viral Nation, a global leader in social-first transformation, today announced it has been named the Social Media Agency of Record for Rocket, the Detroit-based fintech platform including mortgage, real estate, title, and personal finance businesses. Rocket will leverage Viral Nation's influencer marketing, social strategy, community management, and social content creation abilities to deliver raw, relatable homeownership stories that break through social media's glossy facade.","length":533,"tagName":"p"},{"type":"image","alt":"Viral Nation (PRNewsfoto/Viral Nation)","displaySize":"","headline":null,"caption":"Viral Nation (PRNewsfoto/Viral Nation)","className":"","disableSlideshowImg":false,"size":{"original":{"width":359,"height":68,"url":"https://media.zenfs.com/en/prnewswire.com/5f42c4e9e4f7a983a6b238be6a5f9454"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/LmwCI9j3n0QtCpkvf2zboQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTEzNDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/5f42c4e9e4f7a983a6b238be6a5f9454","width":359,"height":68}},"href":"https://mma.prnewswire.com/media/2720023/Viral_Nation__Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"At a time when nearly 80% of social media users turn to their feeds for dream-home inspiration, Rocket and Viral Nation are moving beyond curated perfection to offer something deeper – real stories, support, and guidance for people working toward homeownership.","length":261,"tagName":"p"},{"type":"text","content":""Homeownership is the single most powerful expression of the American dream – and everyone deserves to see themselves in that story," said Jonathan Mildenhall, Chief Marketing Officer for Rocket. "With Viral Nation as our social media agency of record, we're using content to build a movement. One grounded in honest storytelling, vibrant communities, and meaningful solutions. We know that when people see others like them owning their dream, it sparks belief. And belief is where transformation begins."","length":529,"tagName":"p"},{"type":"text","content":"Rocket launched "Own the Dream," the company's new core creative idea, with an unforgettable Super Bowl ad. The message was amplified by Viral Nation's strategic social campaigns, which drove 247 million...