Business
UniPin India Launches First-Ever Delhi Metro Campaign: "Spot Us & Win Lakhs of Gaming Credits"
UniPin, the global digital entertainment enabler, is excited to announce the launch of its latest activation, "Spot Us on Delhi Metro." Running from August 1 to August 31, 2024, this interactive campaign invites Delhi Metro commuters to join a city-wide hunt, offering participants the chance to win lakhs worth of gaming credits for popular titles including BGMI, Valorant, Roblox, and more.
About this update from Roblox Corporation
[{"type":"text","content":"GURUGRAM, India, Aug. 19, 2025 /PRNewswire/ -- UniPin, the global digital entertainment enabler, is excited to announce the launch of its latest activation, "Spot Us on Delhi Metro." Running from August 1 to August 31, 2024, this interactive campaign invites Delhi Metro commuters to join a city-wide hunt, offering participants the chance to win lakhs worth of gaming credits for popular titles including BGMI, Valorant, Roblox, and more.","length":454,"tagName":"p"},{"type":"image","alt":"UniPin India Launches First-Ever Delhi Metro Campaign: “Spot Us & Win Lakhs of Gaming Credits”","displaySize":"","headline":null,"caption":"UniPin India Launches First-Ever Delhi Metro Campaign: “Spot Us & Win Lakhs of Gaming Credits”","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":300,"url":"https://media.zenfs.com/en/prnewswire.com/bc7d55aca9b680dd321dde6562651410"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/kR7u5m3_f_1C1gS3601vfg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUyOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/bc7d55aca9b680dd321dde6562651410","width":400,"height":300}},"href":"https://mma.prnewswire.com/media/2753241/UniPin_India_Campaign.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As part of the initiative, UniPin is showcasing the campaign across five of Delhi NCR's busiest metro stations: Hauz Khas, Rajiv Chowk, Huda City Centre, Vishwavidyalaya, and Laxmi Nagar. Each location features a unique station code embedded within the display. Commuters who spot the code can scan an accompanying QR code to review the terms and conditions and complete their entry.","length":387,"tagName":"p"},{"type":"text","content":"Designed to turn everyday travel into an adventure, the campaign encourages gamers and non-gamers alike to explore different metro stations while engaging with immersive displays. Beyond the excitement of discovery, participants stand to win a variety of in-game currencies from UniPin's extensive catalogue of games and digital entertainment services.","length":356,"tagName":"p"},{"type":"text","content":""Delhi Metro is a lifeline for millions of commuters, and with this campaign, we are transforming the daily commute into a fun, interactive, and rewarding experience," said Utsav Mahendra, Head of M...