Business
Zest Labs Bolsters Fresh Food Security and Trust with Integrated Blockchain Support for Produce Growers and Shippers for No Added Cost
Zest Labs Bolsters Fresh Food Security and Trust with Integrated Blockchain Support for Produce Growers and Shippers for No Added Cost.
About this update from Riskon International, Inc.
[{"type":"text","content":"\n \n Zest \n Labs, a subsidiary of Ecoark \n Holdings, Inc. (“Ecoark”) (OTCQX: EARK), today announced integrated \n blockchain support at no additional cost or labor for growers and \n shippers using the Zest \n Fresh platform. The addition of blockchain support creates an added \n layer of security and trust throughout the fresh food supply chain by \n creating true transparency about all key food freshness and safety \n factors to all participants within the network.\n \n \n “You can’t put a price on food safety and security,” said Peter Mehring, \n CEO of Zest Labs. “Consumers have become much more interested and \n informed about the safety and handling of their food. As a result, \n premier retailers and restaurants are now demanding blockchain \n technology be used to ensure the accuracy of this important information. \n To help make it easy for our growers and shippers to meet this new \n demand, we’ve seamlessly implemented this technology at no cost to them.”\n \n \n Zest Fresh is the only freshness management solution that autonomously \n tracks and reports in real time the freshness of products from harvest \n to the retail store or restaurant kitchen. With the industry’s first \n dynamic freshness metric – the ZIPR \n code – Zest Fresh provides continuous real-time visibility of the \n remaining freshness capacity of produce and then directs intelligent \n routing to optimize delivery for required shelf-life.\n \n \n “Zest Fresh quickly delivers access to blockchain technology for its \n customers by leveraging secure and authenticated data collection from \n its wireless IoT sensors, through its intelligent access points and into \n the secure Zest Cloud,” said Scott Durgin, CTO at Zest Labs. “Further, \n by combining our predictive analytics, we can extend the value of \n blockchain through smart contracts that can automatically recognize when \n fresh products meet contracted specifications throughout the supply \n chain.”\n \n \n This unique combination of secure traceability and the ZIPR code \n freshness metric provides true transparency and intelligent routing that \n significantly improves freshness consistency for consumers and reduces \n waste for retailers. In fact, Zest Fresh is proven to reduce waste from \n spoila...