Business
Ecoark Holdings, Inc. to Rebrand its Fresh Produce Subsidiary as Zest Labs
Ecoark Holdings, Inc. to Rebrand its Fresh Produce Subsidiary as Zest Labs.
About this update from Riskon International, Inc.
[{"type":"text","content":"\nEcoark Holdings, Inc. to Rebrand its Fresh Produce Subsidiary as Zest Labs\n\nEcoark Holdings, Inc. to Rebrand its Fresh Produce Subsidiary as Zest Labs\n\n\nZest Labs, through its breakthrough Zest Fresh solution, delivers a technology-centric approach to significantly reduce the 33% post-harvest fresh produce waste\n\nROGERS, AR--(Marketwired - November 21, 2016) - Ecoark Holdings, Inc. (\"Ecoark\") (OTCQB: EARK), a provider of a growing suite of proprietary technologies and services that drive sustainability and facilitate sustainable growth for a wide range of clients, today announced Intelleflex, its fresh produce wholly-owned subsidiary, will be rebranded as Zest Labs.Zest Labs' innovative fresh produce solution aimed at reducing post-harvest food loss will be named Zest Fresh™. Zest Labs will retain the Intelleflex brand for its award winning wireless sensor hardware products. \"The Zest brand reflects our passion and enthusiasm for solving the problem of post-harvest food waste and improving business efficiencies and environmental sustainability for our customers,\" said Peter Mehring, CEO of Zest Labs. \"We have an opportunity to dramatically improve the quality consistency of perishable food for both consumers and retailers across the globe. We believe Zest Fresh is a breakthrough that will significantly reduce the 33% post-harvest waste while improving quality consistency, supply visibility, food safety, and profitability.\"Reducing food loss remains a significant goal for grocery retailers, restaurants, farmers, and food service companies, as they look to improve profitability for their investors and sustainability for their communities. Zest Fresh is a modern solution that addresses quality consistency shortcomings by combining cloud, mobile, and cost effective item-level condition monitoring technology with real-time analytics to empower workers to maintain freshness across the fresh food supply chain. \"We are excited to launch the Zest brand and for the enormous opportunity in front of us to significantly decrease supply chain inefficiencies and food waste,\" said Randy May, Chairman and CEO of Ecoark Holdings, Inc. \"We truly believe Zest Fresh represents the next generation of quality management for post-harvest fresh food that increase farmers' and retailers' profitability while improving sustainabilit...