Business
National Vision, Inc. Unveils Bold New Brand Identity as Part of Strategic Transformation
National Vision, Inc. Unveils Bold New Brand Identity as Part of Strategic Transformation ...
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[{"type":"text","content":"National Vision, Inc. Unveils Bold New Brand Identity as Part of Strategic Transformation\n\n\n\n National Vision, Inc. Unveils Bold New Brand Identity as Part of Strategic Transformation\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n\n\n\n\n\n PR Newswire\n \n\n\n\n\n Brand refresh underscores National Vision's continued business evolution and unwavering commitment to accessible, high-quality eye care and eyewear\n \n\n\n\n\n DULUTH, Ga.\n \n\n ,\n \n\n Aug. 5, 2025\n \n\n /PRNewswire/ -- National Vision Holdings, Inc. (NASDAQ: EYE), one of the largest optical retail companies in\n \n the United States\n \n , unveiled its new corporate brand identity, a major milestone in National Vision's transformation journey. The refreshed branding strengthens National Vision's position as a modern, agile and purpose-driven organization committed to helping people see their best to live their best.\n \n\n Experience the full interactive Multichannel News Release here:\n \n https://www.multivu.com/national-vision-holdings/9348251-en-national-vision-brand-refresh-strategic-transformation\n \n\n\n\n\n\n\n \"As we continue to evolve to meet the needs of today's consumers and patients, it's important that our corporate brand reflects who we are and where we're headed,\" said\n \n Alex Wilkes\n \n , CEO at National Vision. \"This new identity is more than a visual evolution—it's a powerful expression of our purpose, our people and our momentum as we enter a new chapter for our business.\"\n \n\n This announcement follows National Vision's\n \n March 2025\n \n appointment of VML, the global creative company that creates connected brands to drive growth, as its agency of record.\n \n\n \"We're building a company ready for the next decade—one that moves faster, thinks bigger and connects more deeply with today's consumers, doctors and associates,\" said\n \n Joe VanDette\n \n , Chief Brand and Marketing Officer at National Vision. \"We're becoming sharper and more dynamic, and this new identity reflects that exciting trajectory. It's a tribute to the work we're doing to deliv...