Business
Reservoir Continues to Execute Against Emerging Markets Growth Strategy
Company Announces Deals with Arab Superstar Mohamed Ramadan and Egyptian Label 100COPIES, in Conjunction with PopArabia NEW YORK, May 10, 2022 (GLOBE
About this update from Reservoir Media, Inc..
[{"type":"text","content":"Company Announces Deals with Arab Superstar Mohamed Ramadan and Egyptian Label 100COPIES, in Conjunction with PopArabia\nNEW YORK, May 10, 2022 (GLOBE NEWSWIRE) -- Reservoir Media, Inc. (NASDAQ: RSVR), an award-winning independent music company, in conjunction with PopArabia, the leading music publisher and independent music company in the Middle East and North Africa, announced two new deals as the Company continues to execute on its emerging markets growth strategy. The deals include the signing of Egyptian rapper and singer Mohamed Ramadan to a worldwide publishing deal, which includes hits from his catalog and future releases. Reservoir and PopArabia separately announced the acquisition of Egyptian label 100COPIES, as well as a joint venture with the company to sign and develop Egyptian talent. Considered a household name in the MENA region, Ramadan is an accomplished film actor and bona fide musical star. In 2019, he was crowned the Most Popular Artist in Africa by AFRIMA (the All Africa Music Awards), and to date, Ramadan has amassed over 4.65 billion views on YouTube, including for hits “Ensay” with Saad Lamjarred and “Ya Habibi” with French artist, Gims. With over one million Spotify monthly listeners and more than 20 million Instagram followers, Ramadan has cultivated a strong fanbase and is primed for success beyond the MENA region. He is currently working on new material, which features collaborations with international artists and producers. On the deal Ramadan said, “I’m very happy to be entering this new deal with Reservoir and PopArabia. I look forward to reaching next levels together.” An early champion of Mahraganat, the uniquely Egyptian musical genre that originally emerged in 2011, 100COPIES was founded in 2006 by Cairo-based producer Mahmoud Refaat. The label made early investments in the genre, inspired by young musicians mixing Arabic rap with electronic music and traditional Egyptian elements, including breakout duo, El Sawareekh. Their track “Laa” has generated over 100 million views on YouTube and helped establish them across the Arab world and through the diaspora. These two Egyptian-based deals further diversify Reservoir and PopArabia’s robust efforts in the region, supported by twofour54, Abu Dhabi’s media zone that is home to the region’s entertainment industry. Reservoir and PopArabia’s other rece...