Business
Republic Bank Seeks to Elevate Identity With New Partner, Expand Exposure in Multiple Markets
New partnership with BUNTIN and continued work with C2 Strategic Communications to take marketing and communications efforts to the next level LOUISVILLE,
About this update from Republic Bancorp, Inc.
[{"type":"text","content":"\nNew partnership with BUNTIN and continued work with C2 Strategic Communications to take marketing and communications efforts to the next level\n\n LOUISVILLE, Ky.--(BUSINESS WIRE)--\nRepublic Bank & Trust Company (“Republic” or the “Bank”) is proud to announce its new full-service marketing partner, BUNTIN. The advertising agency will lead all strategy, media and creative efforts, while strategic communications and public relations efforts will remain with longtime partner, C2 Strategic Communications.\n\n“We’re excited to welcome BUNTIN to the Republic Bank family as well as to continue our strong partnership with C2 Strategic,” said Courtney Eder, Republic Bank Senior Vice President, Chief Marketing Officer. “In collaboration with these creative, industry-leading minds, we’ll work together to elevate Republic’s brand identity and amplify the Bank’s community engagement in Louisville and across all of the markets we serve, including Nashville, Cincinnati/Northern Kentucky, Lexington and Tampa.”\n\nFounded in 1972, BUNTIN is a fiercely independent agency that specializes in building Brand Conviction as a tool for achieving disproportionate business results for clients. For more than 50 years, BUNTIN has created and managed visionary campaigns for brands like SERVPRO, Trex, Kentucky Lottery Corporation, Cracker Barrel Old Country Store and more.\n\n“We’re thrilled to partner with Republic Bank – a brand that shares our Conviction for innovation and community impact,” said Jeffrey Buntin Jr., CEO of BUNTIN. “Their team is among the most energetic and forward-thinking in the industry, and together, we’re committed to helping their customers thrive across a rapidly expanding market footprint. It’s an honor to add Republic Bank to our long legacy of Louisville-based partnerships.”\n\nAs part of Republic Bank’s external communications strategy, the Bank will continue to seek the expertise of C2 Strategic Communications. The strategic communications firm – with offices in Louisville, Lexington, Indianapolis and Nashville – has provided critical counsel, public relations strategy and execution, event planning and creative support for Republic, its executives and all the Bank’s markets since 2020.\n\n“Republic Bank is an incredible partner, and our team greatly values the relationships and trust we’ve built with Republic leadership and...