Business
Ford Announces Next Phase of European Strategy: New Strategic Partnership, Product Offensive, and Call for Policy Alignment
Ford today announced the next phase of its European transformation, reinforcing its commitment to the region for both retail and commercial customers with a strategy focused on agility, cost efficiency, and a sharpened brand promise.
About this update from Renault Sa
[{"type":"list","items":[{"val":[{"type":"text","content":"Ford outlines next phase in path to building a sustainably profitable business in Europe anchored by two pillars – defending leadership with Ford Pro commercial vehicles and services, and a new lineup of electrified passenger vehicles","length":234,"tagName":"p"}]},{"val":[{"type":"text","content":"A new strategic partnership with Renault Group combines industrial scale with Ford's distinctive design to deliver affordable, innovative EVs","length":145,"tagName":"p"}]},{"val":[{"type":"text","content":"A new generation of multi-energy vehicles will arrive starting in 2028, featuring unmistakable Ford driving dynamics and digital experiences","length":140,"tagName":"p"}]},{"val":[{"type":"text","content":"Ford calls on European policymakers to align CO2 targets with market realities to ensure a successful and sustainable industrial transition","length":139,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":658,"olType":false},{"type":"text","content":"COLOGNE, Germany, Dec. 9, 2025 /PRNewswire/ -- Ford today announced the next phase of its European transformation, reinforcing its commitment to the region for both retail and commercial customers with a strategy focused on agility, cost efficiency, and a sharpened brand promise.","length":280,"tagName":"p"},{"type":"text","content":"Ford's strategy for Europe is built on three pillars – further strengthening its successful Ford Pro commercial vehicle division, expanding the Ford passenger car range with distinctive new vehicles, and optimising its industrial system to drive scale and cost efficiencies.","length":278,"tagName":"p"},{"type":"text","content":"Building towards a sustainably profitable business in Europe, Ford's next chapter will see a new product offensive driven by the introduction of new multi-energy, affordable cars and commercial vehicles designed to support customer choice on their journey to electrification and boost the company's competitiveness in an aggressive market. The planned new vehicles will enhance Ford's existing product range and are expected to arrive in showrooms in 2028.","length":468,"tagName":"p"},{"type":"text","content":""As an American company, we see Europe as the frontline in the global transformation of our industry," said Jim Farley, president and CEO of Ford Moto...