Business
Rekor Appoints Susan Crandall Chief Marketing Officer
Seasoned industry marketing executive joins company to lead marketing and business development growth COLUMBIA, MD / ACCESSWIRE / March 26, 2020 / Rekor
About this update from Rekor Systems, Inc.
[{"type":"text","content":"Seasoned industry marketing executive joins company to lead marketing and business development growth COLUMBIA, MD / ACCESSWIRE / March 26, 2020 / Rekor Systems, Inc. (NASDAQ:REKR) (\"Rekor\") (the \"Company\"), a Nasdaq company focused on bringing smarter, faster, cost-competitive solutions to the worlds of smart cities, public safety and customer experience, today announced that Susan Crandall has joined the Company as its Chief Marketing Officer (CMO). Bringing significant marketing and business development experience at large multi-national companies, she is expected to guide the Company through its next major phase of growth.\"No one is better suited than Susan to join our executive leadership team and help our company begin to roll out our go-to-market strategy,\" said Robert A. Berman, president and CEO, Rekor. \"She knows the technology, industry landscape, dynamics and trends to spot, and is prepared to anticipate and act on the opportunities that will be critical to achieving our strategic growth initiatives. And as a seasoned industry marketing executive, she is intimately familiar with the opportunities relating to our solutions for smart cities, public safety and customer experience.\"Crandall brings to Rekor decades of experience leading marketing and business development initiatives for some of the world's largest public safety brands, including serving as Director of Global Marketing at Motorola Solutions, Inc. and Senior Director of Marketing at LexisNexis Risk Solutions, as well as other companies, such as VaaS International, the parent company of Vigilant Solutions and Digital Recognition Network. As Vice President of Marketing and Legislative Affairs for VaaS International, she led all marketing and legislative affairs strategies for the company and played an integral role in helping their leadership team to position the company for its $445 million acquisition by Motorola Solutions in January 2019.Throughout her two decades of business development and marketing leadership experience, Crandall has fused her creativity and entrepreneurial drive to help organizations tell impactful stories to their key audiences, fueling brand awareness and consistently generating market growth. She offers Rekor a depth and breadth of knowledge in marketing, communications and brand strategy. She has extensive experience as an ...