Business
New Rekor Discover(TM) Vehicle Insite Application Unlocks Unprecedented Customer Insights and Growth for Brick-and-Mortar Businesses
Cutting-edge AI software delivers in-depth on-property vehicle intelligence - transforming how businesses can better attract, engage, and serve
About this update from Rekor Systems, Inc.
[{"type":"text","content":"Cutting-edge AI software delivers in-depth on-property vehicle intelligence - transforming how businesses can better attract, engage, and serve customersCOLUMBIA, MD / ACCESSWIRE / August 10, 2023 / Rekor Systems, Inc. (NASDAQ:REKR) (the \"Company\"), a trusted global authority in developing and delivering roadway intelligence using state-of-the-art AI and machine learning, today announced the launch of their Vehicle Insite application as part of its Rekor Discover™ platform - a breakthrough AI-driven roadway intelligence solution created to provide vehicle and business insights for brick-and-mortar organizations including shopping malls, hotels, theme parks, destination resorts, casinos, and more.In the face of growing competition from digital and virtual reality experiences, businesses with physical locations are grappling with new ways to attract and retain customers. Creating personalized, seamless experiences and engaging with the right customer, at the right time, in the right way has never been more crucial. Successful businesses continuously adapt their marketing strategies to attract and engage customers by creating experiences that simply cannot happen digitally. Enhancing the individual customer experience requires a comprehensive view of the customer journey, especially within physical interaction points. This begins the moment a patron drives onto the property. Traditionally, the customer insights fueling these experiences have come from archaic methods such as surveying or capturing information only after a customer walks through the front door.Utilizing state-of-the-art AI, Rekor's Vehicle Insite application transforms traffic patterns, vehicle information, environmental conditions, and proximity data into precise and actionable insights for businesses to deepen the understanding of those customers while onsite, enabling enriched experiences and strategic marketing initiatives that encourage repeat business. As a part of the Vehicle Insite application, companies can access a rich set of features and capabilities on-demand, including loyalty programs, premier customer services, and access visitation metrics that assist in the analysis of traffic flow patterns, helping organizations better understand, prepare and plan for customer volume fluctuations. Additionally, vehicle characteristics that provide vehicle analyt...