PURE Announces Retooled Booking Software: 2015 Launch, Slated to Be Industry Regional Leader

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[{"type":"text","content":"\n\n\n\nPURE Announces Retooled Booking Software: 2015 Launch, Slated to Be Industry Regional Leader\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nPURE Announces Retooled Booking Software: 2015 Launch, Slated to Be Industry Regional Leader\nPR Newswire\nLAS VEGAS, Dec. 11, 2014\n\n\n\nLAS VEGAS, Dec. 11, 2014 /PRNewswire/ -- Pure Hospitality Solutions, Inc., (OTC: PNOW) announced today that the Company nears completion of its re-tooled FROL (Friendly Reservation Online) technology; a more robust and powerful system than the beta version tested on U.S. based hotels.  \n\n\"The original FROL software was tested by over 30 independent hotels throughout the United States,\" stated Melvin Pereira, President and CEO of Pure Hospitality Solutions, Inc. \"The feedback was that the beta software significantly increased booking rates at many of the properties. The majority of the owners experienced better than good results with its use.\"\n\n\"That being said, those test were conducted in a highly saturated market, where Expedia, Priceline and their respective subsidiaries rule.  Today, we're smarter.  We will launch the new FROL hospitality booking engine in one of the world's top ten countries to invest.  That is not saturated with Online Travel Agencies (OTA's), and, also happens to have one of the fastest growing tourism economies in the Central America-Caribbean region.  Costa Rica.\"\n\nManagement indicated that its predecessor successfully ran the beta test in the United States.  Like most sustainable innovations, the cost to compete however, in a saturated market, is extremely high – particularly during a severe market downturn.  However, what history has revealed about the online hospitality booking engine market, is that it's easier to buy than to build.  Especially in locales where there is little market saturation.\n\nMr. Pereira concluded, \"It is wrongly assumed that Costa Rica, and the entire Central America-Caribbean region, has always been bustling with high volumes of tourism and hotel development.  T...

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