Oriens Preps Technology for Formal Valuation

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[{"type":"text","content":"\n \n \n Oriens Preps Technology for Formal Valuation\n \n \nOriens Preps Technology for Formal Valuation\n\nAnticipated Value Means Greater Leverage in Eight Figure Deal\n\n \n LAS VEGAS, NV--(Marketwired - Oct 2, 2013) - Oriens Travel & Hotel Management Corp. (OTC Pink: OTHM), the Next Generation International Hotel Brand Operator, operating its Hotel PURE brand, announced today that in furthering current opportunities, the company is prepping to have its FROL (Friendly Reservation Online) hotel booking engine and internet marketing reservation systems, evaluated by a top tier international business appraisal firm. \n \"In the opportunity we have been exploring, while our working value has been proven, we believe that there is also an intrinsic value that must be considered in the anticipated transaction,\" stated Ken Chua, President of Oriens Travel & Hotel Management. \"We do believe that the HotelPure brand will ultimately come to be an alternative and economical flag for boutique hoteliers, but it is our technology and booking system that will likely come into full maturity much sooner.\"\n Oriens executives suggest the primary driver of their multi-million dollar opportunity is their FROL system, not the HotelPure flag. Having already demonstrated its viability on an international level, management believes that Oriens too, like its suitor, has a true asset it can bring to the proposed transaction currently underway. \n Chua continued, \"If you reviewed the acquisitions of reservation systems over the years -- be it Bookings B.V. for $133 Million by Priceline, or Trivago for $564 Million by Expedia -- you will immediately recognize that the purchase prices are quite substantial. The same is true, even for lesser developed booking engines. With what we have demonstrated thus far in Central America as a developing company, and how well the FROL has positioned us today, we are confident that there is a real technology value worth discussing.\"\n Oriens has been approached by groups in other countries, such as China, to bring the FROL forward as a possible booking platform to use in areas not yet fully serviced. Management has not yet determined the feasibility of spreading to other regions of the world, as the software now gains a foothold in smaller, but rapidly growing locations within Central America.\n Mr. Chua c...

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