Business
ReelTime’s Discount Ad Brokers Generates Nearly $250,000 in Booked Revenue in January as Resort Media Bookings Begin to Return on Optimism of a Post Vaccine Travel Surge
ReelTime’s Discount Ad Brokers Generates Nearly $250,000 in Booked Revenue in January as Resort Media Bookings Begin to Return on Optimism of a Post Vaccine Travel Surge.
About this update from Reeltime Rentals, Inc.
[{"type":"text","content":"\n SEATTLE, WA, Feb. 11, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- ReelTime VR/ReelTime Media (OTC:RLTR):   ReelTime’s Discount Ad Brokers (DAB), a 15 year-old discount media company that ReelTime acquired effective 1-1-2021, booked $249,873 of revenue in January from media placements specific to the travel industry. Discount Ad Brokers focuses on providing clients top tier placements at pricing levels at or below remnant inventory rate structures through a unique inventory acquisition model utilizing a combination of contracted capacity buys, alternate currencies, barter, and aggressive bulk inventory-based contracts with major US media properties. Annual gross billings for DAB historically have averaged over $20 million per year over the last 3 years resulting in net placement revenues averaging $2.6 million per year. Net Revenues have historically risen, from $4.2 million in 2018, to $5.1 million in 2019, yet were reduced to just over $1 million in 2020 due to an elimination of ads from restaurant and travel clients that have historically been a large percentage of the company’s mainstay business. This has begun to shift and is intended to exceed past performance once restrictions on travel and dining are lifted as is expected early in 2021. There is a pent-up demand for travel and restaurant advertising driven from both an industry and a consumer demand standpoint. Barry Henthorn, CEO, stated: “This is very encouraging not only from a business perspective but from a societal one as well. There is an optimism surrounding the hospitality and travel sectors, and many of the major players are beginning to place media buys to ramp up to what is expected to be a surge in travel as restrictions are lifted and the pandemic is controlled by the vaccine. As this has historically been the bread and butter of Discount Ad Brokers’ business, ReelTime is well positioned to benefit as the travel industry returns meeting the demand.”  ReelTime has formally submitted an application as a Seasoned Company Seeking to Transfer Equity and/or Debt Securities from Another U.S. Exchange to be listed on the NASDAQ Capital Market Exchange. The application has been logged in the NASDAQ Listing Center, all applicable fees have been paid, and a listing analyst has been assigned to ReelTime to ...