Business
RED ROBIN SURPASSES $1 MILLION DONATION MILESTONE IN FIRST YEAR OF MAKE-A-WISH PARTNERSHIP
Unveils Make-A-Wish Dream Soda in celebration of World Wish Month ENGLEWOOD, Colo., April 2, 2024 /PRNewswire/ -- Today, Red Robin Gourmet Burgers, Inc.
About this update from Red Robin Gourmet Burgers, Inc.
[{"type":"text","content":"Unveils Make-A-Wish Dream Soda in celebration of World Wish Month\nENGLEWOOD, Colo., April 2, 2024 /PRNewswire/ -- Today, Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB) announced it has surpassed $1 million in donations to Make-A-Wish®, reaching a significant milestone in the first year of its multi-year partnership. Starting in February of 2023, Red Robin began donating 10 cents from every Kids' Meal purchased, part of a $3 million pledge to the nonprofit over three years to help bring joy and life-changing wishes to children battling critical illnesses. At the time, this was the largest corporate cash-guaranteed commitment from a new partner in the nonprofit's history.\n\n \n \n \n \n \n \n\n \nFrom April 1-30, Red Robin is making World Wish Month tastier than ever with the introduction of the new, limited-edition Make-A-Wish Dream Soda. Red Robin will donate 50 cents from every Make-A-Wish Dream Soda purchased, in addition to donating 10 cents from every Kids' Meal purchased throughout the year. Available at participating locations, the delightfully blue beverage features a refreshing blend of blue raspberry, Sprite® and whipped cream, garnished with a cherry and a souvenir Make-A-Wish stir stick, while supplies last. Additionally, guests can enjoy Kids' Meals at 50 percent off with minimum purchase every Wednesday at participating locations.*\n\"Our partnership with Make-A-Wish holds a special place in my heart,\" said GJ Hart, president and CEO of Red Robin Gourmet Burgers, Inc. \"In supporting Make-A-Wish throughout my career and as a former board member of the nonprofit, I've seen firsthand the power of these wishes in bringing hope, strength and support to incredible children who need it most. Partnering with Make-A-Wish allows us to extend our mission of using food to create moments of joy and connection.\"\nAs the brand celebrates a second year of giving, Red Robin is proud to support Make-A-Wish's WishMakers Wanted campaign aimed at recruiting one million people worldwide to sign up as WishMakers between now and the end of World Wish Month. \nThis April, in honor of the wish that inspired the founding of Make-A-Wish more than 40 years ago, and its original WishMakers, Make-A-Wish is recruiting the next generation of donors, volunteers, partners and supporters to continue to bring the life-changing impact of a wish to ...