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TripAdvisor Event Offers Advanced Marketing Strategies to Help Vancouver Hotels Win More Guests
Registration is now Open for an April Master Class Featuring Tested Tips for Maintaining a P...
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[{"type":"text","content":"\n\n\n\n\nRegistration is now Open for an April Master Class Featuring Tested Tips for Maintaining a Positive Online Reputation and Encouraging More Direct Bookings\n\nNEWTON, Mass., March 29, 2012 /CNW/ - TripAdvisor®, the world's largest travel site*, today announced that it will be hosting a free master class event at the Rosewood Hotel Georgia on Tuesday, April 17, offering hotel industry professionals tested strategies for maintaining a positive online reputation and encouraging more direct bookings. Attendees will hear from TripAdvisor experts on best practices for reaching the site's 50 million unique monthly visitors*. The event also features esteemed guest speakers, including Hotel Consultant and Author Daniel Edward Craig and Glenn Eleiter, General Manager of L'Hermitage Hotel, a 2012 TripAdvisor Travelers' Choice® winner.\n(Logo: http://photos.prnewswire.com/prnh/20080902/TRIPADVISORLOGO) \n\"With page views of Vancouver accommodations on TripAdvisor up 72% since this time last year, it's a great time for hotel owners and managers to attend our master class and learn online marketing strategies that can help them win guests away from their competition,\" said Christine Petersen, president of TripAdvisor for Business. \"Establishing and maintaining a positive online reputation is essential to a business' success and many Vancouver properties are doing a good job satisfying customers, as 85% of those rated on TripAdvisor have a rating of 3.5 or higher out of a possible five. Our master class will help area hotel marketers turn traveler feedback into marketing opportunities.\"\n\"Reputation management is increasingly important for hoteliers and other accommodation owners,\" said Craig. \"Those who engage with guests on TripAdvisor, post management responses and show they are listening and responding to feedback, are much more likely to generate bookings and foster repeat business.\"\nThe events will cover a range of topics and offer opportunities for Q&A and site demonstrations. Areas of focus include: \nEnhancing your TripAdvisor listing \nIncreasing direct booking traffic to your property site \nEnhancing your website with free TripAdvisor tools \nMaintaining a positive online reputation \nResponding to guest reviews on TripAdvisor \nImplementing strategies to help get more reviews on TripAdvisor\nThe Tri...