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Reckitt Wins First-Ever Gold Lion & Total of ...
Reckitt Wins First-Ever Gold Lion & Total of ....
About this update from Reckitt Benckiser Group Plc
[{"type":"text","content":"\n\n \n \n\n Reckitt Wins First-Ever Gold Lion & Total of Six Wins at Annual Cannes Lions Festival of Creativity\n\nGold Lion awarded in coveted Creative Strategy category for Me, My Autism & I campaignFabrice Beaulieu recognized as Brand Advertiser of the Year by Act Responsible CANNES, France, June 23, 2023 (GLOBE NEWSWIRE) -- Reckitt, the company behind some of the world’s most recognizable and trusted consumer brands, was awarded six Cannes Lions – including its first-ever Gold Lion - at the 70th Cannes Lions Festival of Creativity, the most prestigious international advertising and creativity showcase. Reckitt’s winning work includes: GOLD in Creative Strategy: Vanish Me, My Autism & I (U.K.)SILVER in Film, Craft, Casting: Vanish Me, My Autism & I (U.K.)BRONZE in Health & Wellness: Durex The Art of Sex (POL) BRONZE in Media: Mortein Suraksha Ka-Teeka (IND)BRONZE in Film Craft, Sound & Design: Vanish Me, My Autism & I (U.K.)BRONZE in Brand Experience & Activation: Mortein (IND) Vanish, a Gold Winner in the Creative Strategy category, created a campaign, in partnership with Havas, that addressed unrecognized truths about autism - that for most autistic people, familiar and consistent clothing can help with sensory regulation and provide a source of comfort. The campaign set out to nurture a conversation that breaks down myths and broadens the public’s understanding of autism - particularly in girls - through powerful stories. DE&I & SUSTAINABILITY Reckitt’s presence at the Cannes Lions Festival focused on championing the value and transformative power of creative work to advance societal change, as well as move business goals forward. On Thursday, June 22, Fabrice Beaulieu, Global Chief Marketing, Sustainability and Corporate Affairs Officer at Reckitt, was recognized as Brand Advertiser of the Year, by ACT Responsible, a global association that promotes the best advertising campaigns concerning social and environmental issues from around the world. \"Reckitt’s recognition at Cannes is a very important milestone for our entire organization,\" Beaulieu said. “Our commitment to putting sustainability efforts at the core of each of our brands has unleashed creativity to solve the world’s most critical challenges thro...