Business
Reborn Coffee to Pilot In-Store Crypto & Stablecoin ATM at Southern California Retail Location
Third Step in Digital Asset Strategy to Explore Customer Access to Crypto and Select Stablecoins in Retail Setting BREA, Calif., Aug. 26, 2025 (GLOBE
About this update from Reborn Coffee, Inc.
[{"type":"text","content":"Third Step in Digital Asset Strategy to Explore Customer Access to Crypto and Select Stablecoins in Retail Setting BREA, Calif., Aug. 26, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced that it intends to pilot a digital asset ATM at one of its flagship Southern California stores as part of its ongoing digital asset strategy. The ATM is expected to support transactions in Bitcoin and select U.S. dollar–pegged stablecoins such as USD Coin (USDC), subject to applicable laws and regulations. The digital asset ATM will be installed and operated by a licensed third-party provider and is expected to allow customers to purchase or sell supported digital assets during regular store hours. By introducing this service in a retail environment, Reborn aims to evaluate customer interest, assess operational logistics, and explore the role of digital asset accessibility in enhancing the in-store experience. “This pilot program reflects our measured, step-by-step approach to integrating digital asset capabilities into our operations,” said Jay Kim, CEO of Reborn Coffee. “By working with an experienced and licensed operator, we can study real-world customer engagement in a compliant manner while maintaining our focus on delivering quality coffee and service.” The pilot will be limited to one high-traffic location in Southern California and will run for a defined evaluation period. The Company will review usage data, customer feedback, and regulatory considerations before determining whether to expand or modify the initiative. This announcement follows Reborn’s first two digital asset press releases: the initial introduction of its digital asset strategy and the planned crypto payment capabilities via Square POS in Southern California stores. Additional announcements in the series may address further opportunities to incorporate blockchain-enabled services into Reborn’s operations. The Company cautions that the pilot is exploratory in nature, and there can be no assurance that the digital asset ATM initiative will be expanded beyond the initial location, support additional digital assets, or result in further deployments. About Reborn Coffee Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee e...