Business
The Real Brokerage Leads the Way With AI-Powered Personal Concierge, Supercharging Agent Productivity and Creating Significant Operating Efficiencies
Leo offers 24/7 concierge support to Real’s 11,000 agents TORONTO & NEW YORK--(BUSINESS WIRE)-- The Real Brokerage Inc. (TSX: REAX) (NASDAQ: REAX), the

About this update from The Real Brokerage, Inc.
[{"type":"text","content":"\nLeo offers 24/7 concierge support to Real’s 11,000 agents\n\n\n TORONTO & NEW YORK--(BUSINESS WIRE)--\nThe Real Brokerage Inc. (TSX: REAX) (NASDAQ: REAX), the fastest-growing publicly traded real estate brokerage, announced today that Leo – a ground-breaking 24/7 concierge powered by Generative Pre-trained Transformer (GPT) technology and machine learning – is now available to its agents and brokers throughout the U.S. and Canada.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230808574782/en/\nSince it was first announced in mid-May, nearly 200 alpha testers have used Leo to get an immediate response to tens of thousands of questions that in the past would have required a call or email to the corporate support team and hundreds of hours tracking down answers. By leveraging AI to field the most frequently asked questions, Real anticipates sustaining its current low staff-to-agent ratio as it continues to grow its agent base, while increasing agent productivity overall.\n\n\n“An agent’s life is centered around taking care of clients, spanning time zones outside the constraints of traditional business hours. When an agent needs help, they don't need generic AI responses from a random AI engine. They need context-sensitive answers, related to their business, their clients, their deals and their personal situation,” Real Chief Technology Officer Pritesh Damani said. “By integrating Leo with our transaction management and signature platform, Real agents have direct access to a private 24/7 concierge. In the future, we see a world where Leo will take the initiative, proactively creating personalized marketing assets and daily playbooks, supercharging our agents’ productivity in a whole new way.”\n\n\nLeo is personalized for each agent, allowing it to understand and cater to their unique needs and working style. This approach ensures that every agent receives the precise support they need, when they need it, making their job easier. In addition, Leo is programmed to comprehend complex queries, provide accurate responses and learn from each interaction, thereby continually improving its ability to assist agents. Looking ahead, Real plans to integrate Leo into all of the company’s platforms and services, marking a transformative move into industries like mortgage and titl...