Business
The Real Brokerage Inc. Appoints Katharine Mobley as Chief Marketing Officer
Award-Winning Strategic Marketing Executive to Grow Brokerage's Brand NEW YORK and TORONTO, Nov. 8, 2021 /PRNewswire/ -- The Real Brokerage Inc. ("Real" or
About this update from The Real Brokerage, Inc.
[{"type":"text","content":"Award-Winning Strategic Marketing Executive to Grow Brokerage's Brand\n NEW YORK and TORONTO, Nov. 8, 2021 /PRNewswire/ -- The Real Brokerage Inc. (\"Real\" or the \"Company\") (TSXV: REAX) (NASDAQ: REAX), an international, technology-powered real estate brokerage, today announced that Katharine Mobley will join its management team as Chief Marketing Officer.\nMobley will be responsible for driving brand awareness, increasing agent visibility and leading investor relations. As a proven global brand builder and thought leader Mobley aims to expand Real's national and international footprint. Additionally, as Chief Marketing Officer, Mobley will be instrumental in other corporate initiatives such as Real's Environmental, Social, Governance (ESG) program and corporate events.\n\"With the current state of the real estate market, this is a very exciting time to join Real. This is an extraordinary opportunity to leverage my background in technology and apply it to this rapidly changing industry,\" said Real Chief Marketing Officer, Katharine Mobley. \"Since my first meeting with the team, I saw Real's many opportunities and I knew this was a brand and a company that I wanted to join. I look forward to taking our brand to the next level.\"\nMobley is an award-winning executive with more than 20 years of experience. Mobley focuses on delivering strategic and data-driven strategies for growth, venture-backed and private equity companies. Previously, Ms. Mobley led global marketing at First Advantage (NASDAQ: FA). Prior to her role at First Advantage, Mobley served as a chief marketing officer at several technology firms and managed a range of global brands with accounts at several Fortune 500 companies. \nMobley holds a Bachelor of Arts in Business Administration and Marketing from the University of Georgia's Terry College of Business. Mobley frequently mentors startup founders including at the Atlanta Tech Village incubator.\n\"This is an exciting time to have Katharine join the executive team here at Real,\" said Real co-founder and CEO Tamir Poleg. \"Our organization is expanding and given Katharine's strong background and key relationships in the marketing and communications fields, we are confident that Katharine will play a key role in creating opportunities to elevate our brand and agents. We are looking forward to having her join...