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The Real Brokerage Announces New Brand Positioning; Game-Changing Marketing Tools For Its Agents
The Real Brokerage debuts new real estate experience company brand TORONTO & NEW YORK--(BUSINESS WIRE)-- The Real Brokerage Inc. (NASDAQ: REAX), the
About this update from The Real Brokerage, Inc.
[{"type":"text","content":"\nThe Real Brokerage debuts new real estate experience company brand\n\n\n TORONTO & NEW YORK--(BUSINESS WIRE)--\nThe Real Brokerage Inc. (NASDAQ: REAX), the fastest-growing, publicly traded real estate brokerage, used its second annual signature conference, RISE 2023 being held Oct. 22-24 in San Diego, to unveil new brand positioning. Real’s enhanced brand reflects the company’s unique market position as the real estate experience company focused on creating a better consumer experience with agents at the center.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231024725701/en/The Real Brokerage unveils an elevated new look at their annual signature conference. (Graphic: Business Wire)\nThe bold new positioning communicates Real’s vision to simplify life’s most complex transaction by creating a simple solution that combines every touchpoint in the home buying and selling process into a single, seamless experience. This refreshed messaging follows the company’s expansion into Nebraska, its 50th state, on Monday, which will be celebrated this morning with a digital billboard in Times Square to mark the achievement.\n\n\n“Real’s vision is a world in which home buying and selling is a simple and enjoyable experience for everyone. Our new positioning represents this vision as well as our culture of community, and it comes at a time when Real has distinguished itself as the fastest-growing publicly traded brokerage firm for two years running and the only one to continue to grow profitability and truly innovate during a challenging and contracting real estate market,” said Real President Sharran Srivatsaa.\n\n\nIn conjunction with the brand update, Real introduced several new marketing tools, including an end-to-end Agent Listing Toolkit and a Digital Asset Management System that allows agents to easily access the company’s extensive marketing resources as part of their affiliation with Real. In addition, Real rolled out an updated Design Center and announced an agreement with Luxury Presence as a preferred vendor to support agents in developing AI-enhanced websites optimized for lead generation.\n\n\n“Real as an organization is known by the agent community for being innovative, inclusive and bold, and that’s exactly what we wanted our brand to represent. We are committed ...