Business
Real’s Monthly Agent Survey: Agents Forecast Stronger Spring Selling Season
MIAMI--(BUSINESS WIRE)-- The Real Brokerage Inc. (NASDAQ: REAX, “Real”), a leading real estate technology platform redefining the industry through innovation
About this update from The Real Brokerage, Inc.
[{"type":"text","content":" MIAMI--(BUSINESS WIRE)--\nThe Real Brokerage Inc. (NASDAQ: REAX, “Real”), a leading real estate technology platform redefining the industry through innovation and culture, today released results from its February 2026 Agent Survey. The findings indicate that while transaction growth remained subdued in February, agents are positioning for a more active spring, buoyed by improving buyer sentiment and increased AI integration into their businesses.\n\n\n“Our February survey shows a decoupling between current market challenges and forward expectations,” said Tamir Poleg, Chairman and CEO of Real. “While the broader macroeconomic uncertainty persists, our agents are not in a 'wait-and-see' mode. They are proactively leaning into AI to gain a competitive edge, while signaling confidence in a strong 2026 spring selling season.”\n\n\nKey Survey Findings: Market Trends and Insights\n\n\n\nAgents Project Spring Selling Season to Outpace Prior Year: Agents are overwhelmingly bullish on a potential rebound in market activity as the industry moves into the peak moving months. A significant majority of agents (73%) expect a stronger spring season than in 2025. This includes over one-third (36%) who anticipate a “significantly stronger” market, citing a buildup of latent demand.\n\n\n\nAgent Optimism Remains Strong Ahead of Spring: Real’s Agent Optimism Index, which measures agents’ 12-month forward outlook, registered at 70.3 in February. While a slight decrease from 72.0 in January, the index remains significantly above 50, indicating a net positive outlook. Seventy-one percent (71%) of agents reported feeling more optimistic than the prior month, including 21% who described themselves as significantly more optimistic.\n\n\n\nTransaction Activity Moderates Month over Month: Real’s Transaction Growth Index, which tracks home sales activity reported by agents within their local markets, registered at 48.1 in February, down from 54.1 in January. While 33% of agents reported fewer transactions compared to February 2025, 27% reported a year-over-year increase, and 40% reported stable activity.\nNote: This index reflects agents' perceptions of local market trends and is not indicative of Real's company-specific transaction volume. Index scores are weighted on a 0-100 point scale, with scores above 50 indicating year-over-year growth and below 50...