Business
Real’s Monthly Agent Survey: Agents Forecast a Stronger 2026 and Reflect on Key Learnings from 2025
MIAMI--(BUSINESS WIRE)-- The Real Brokerage Inc. (NASDAQ: REAX, “Real”), a leading real estate technology platform redefining the industry through innovation
About this update from The Real Brokerage, Inc.
[{"type":"text","content":" MIAMI--(BUSINESS WIRE)--\nThe Real Brokerage Inc. (NASDAQ: REAX, “Real”), a leading real estate technology platform redefining the industry through innovation and culture, today released its final monthly agent survey analysis for 2025, providing insights into November trends and forward-looking predictions for 2026. The findings underscore an optimistic outlook for market activity next year, while highlighting critical takeaways about agent business operations and industry shifts in 2025.\n\n“Across our November survey, agents are clearly signaling confidence in a stronger housing market in 2026,” said Tamir Poleg, Chairman and CEO of Real. “While transaction activity has yet to meaningfully rebound, sentiment remains resilient. Agents are adapting to new market realities, investing in their businesses, and positioning themselves to capitalize on an eventual recovery.”\n\nKey Survey Findings: 2026 Market Expectations\n\nReal’s November 2025 survey asked agents to look ahead to 2026, revealing widespread expectations for improving transaction volume and continued upward pressure on home prices.\n\n\nStrong Majority Anticipate a Rebound in Home Sales Activity: Seventy-eight percent (78%) of agents expect home sale transaction volumes to increase in 2026.\n\n\nThirty-two percent (32%) expect a 0%-5% increase\n\n\nThirty-four percent (34%) are predicting 5%-10% increase\n\n\nTwelve percent (12%) believe transactions will increase by greater than 10%\n\n\n\n\nMost Agents Expect Home Prices to Rise in 2026: Sixty percent (60%) of agents believe home prices will increase next year, continuing affordability challenges.\n\n\nThirty-three percent (33%) expect an average home price increase between 0% and 2%\n\n\nTwenty-seven percent (27%) expect an increase between 2% and 5%.\n\n\n\n\nKey Survey Findings: November 2025 Market Snapshot\n\n\nAgent Optimism Improves Month Over Month: Real’s Agent Optimism Index, which measures agents’ 12-month forward outlook, rose to 66.6 in November from 64.6 in October, remaining firmly above the 50 threshold that signals a net positive outlook. Sixty-one percent (61%) of agents reported being more optimistic than the prior month, including 16% who said they were significantly more optimistic.\n\n\nTransaction Activity Remains Subdued in November: Real’s Transaction Growth Index, which tracks home sales...