Business
Real’s May Agent Survey: Market Momentum Slows as Buyer Leverage Grows
Agents remain optimistic, prioritizing economics and culture over brand in brokerage decisions MIAMI--(BUSINESS WIRE)-- The Real Brokerage Inc. (NASDAQ:
About this update from The Real Brokerage, Inc.
[{"type":"text","content":"\nAgents remain optimistic, prioritizing economics and culture over brand in brokerage decisions\n\n\n MIAMI--(BUSINESS WIRE)--\nThe Real Brokerage Inc. (NASDAQ: REAX, “Real”), a technology platform reshaping real estate for agents, home buyers and sellers, today released results from its May 2025 Agent Survey. The data reflects a housing market continuing to moderate, with agents reporting softer transaction activity and a clear shift in leverage toward buyers. Despite near-term headwinds, nearly 6 in 10 agents remain optimistic about their local markets over the next 12 months.\n\n\nThis month’s survey also provides a look into what drives agents’ decisions when choosing a brokerage, expressing brand affiliation plays a surprisingly minimal role in their choice. Instead, agents overwhelmingly prioritize compensation structure, company culture, and technology when selecting where to affiliate. Similarly, agents report that clients select them based on personal relationships, responsiveness, and professional reputation, rather than the brokerage’s brand name.\n\n\n“Based on our survey, the spring market is clearly tilting toward buyers, with more inventory and greater pricing flexibility emerging across many regions,” said Tamir Poleg, Chairman and CEO of Real. “But even with this shift in leverage, affordability remains a key hurdle. Until mortgage rates ease or wage growth catches up, we expect this dynamic of increased supply yet more selective demand to define the market in the near term.”\n\n\n“This month’s survey reinforces what we hear from agents every day: they’re choosing brokerages based on what truly moves their business forward: economics, culture and technology,” said Dre Madden, Chief Marketing Officer at Real. “While brand recognition still matters, it’s our values, our tools and our agent-first model that continue to drive growth and attract top talent to Real.”\n\n\nKey Survey Findings: Market Trends and Insights\n\n\n\nHome Sales Activity Continues to Slow in May: Real’s Transaction Growth Index, which tracks year-over-year changes in home-sales activity reported by agents, declined to 44.2 in May, down from 47.8 in April. A reading below 50 indicates contraction. In the U.S., the subindex slipped to 43.9 from 49.0, while Canada’s reading was more positive, improving to 46.7 from 36.3.\n\n\n\nAgent Optimism Re...