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Real’s June Agent Survey: Buyer Power Grows as Market Remains Subdued
AI Adoption Among Real Estate Agents Surges Year Over Year MIAMI--(BUSINESS WIRE)-- The Real Brokerage Inc. (NASDAQ: REAX, “Real”), a leading real estate
About this update from The Real Brokerage, Inc.
[{"type":"text","content":"\nAI Adoption Among Real Estate Agents Surges Year Over Year\n\n\n MIAMI--(BUSINESS WIRE)--\nThe Real Brokerage Inc. (NASDAQ: REAX, “Real”), a leading real estate technology platform redefining the industry through innovation and culture, today released results from its June 2025 Agent Survey. The data points to ongoing market trends: increasing buyer leverage and a continued decline in transaction activity compared to 2024. While agents remain optimistic about the potential for market improvement over the next year, affordability remains a key concern amid sticky mortgage rates and home prices near all-time highs.\n\n\nThis month’s survey also highlights the rapid adoption of Artificial Intelligence (AI) as a productivity driver among real estate agents. Fifty-eight percent (58%) of agents reported using AI tools daily — a notable increase from approximately 50% last year, with the primary use cases concentrated in marketing and content creation.\n\n\n“Our June survey shows a continued moderation in transaction volume, leading to an even more buyer-friendly market,” said Tamir Poleg, Chairman and CEO of Real. “In a challenging market, agents are increasingly leveraging AI in their daily workflows to innovate and improve efficiency.”\n\n\n“The survey results reinforce the industry's demand for advanced technology tools, validating our strategic focus on a comprehensive, AI-powered platform,” said Pritesh Damani, Chief Technology Officer at Real. “While the survey shows that the primary use cases for AI used by agents today are predominantly focused on marketing, our vision extends much further. At Real, we are actively building technology to empower every part of the transaction workflow, from initial discovery and client engagement to the complexities of negotiation and the final close.”\n\n\nKey Survey Findings: Market Trends and Insights\n\n\n\nTransaction Growth Index Shows Modest Improvement from May: Real’s Transaction Growth Index, which tracks agent-reported year-over-year changes in home-sales activity within their local markets, rose to 46.2 in June, a modest improvement from 44.2 in May. This improved index suggests the pace of decline in local market activity was more moderate in June than in May. (Note: This index reflects agents' perceptions of local market trends and is not indicative of Real's company-specific tr...