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Real’s July Agent Survey: Agent Optimism Index Jumps to Four-Month High as Transaction Activity Shows Signs of Improvement
MIAMI--(BUSINESS WIRE)-- The Real Brokerage Inc. (NASDAQ: REAX, “Real”), a leading real estate technology platform redefining the industry through innovation
About this update from The Real Brokerage, Inc.
[{"type":"text","content":" MIAMI--(BUSINESS WIRE)--\nThe Real Brokerage Inc. (NASDAQ: REAX, “Real”), a leading real estate technology platform redefining the industry through innovation and culture, today released results from its July 2025 Agent Survey. The data shows a significant rebound in agent optimism and an improving trend in home sales activity relative to June, despite ongoing affordability concerns, and a continued shift in negotiating leverage toward buyers. It also highlights the critical importance of service, communication, and responsiveness when agents advise clients on which mortgage and title service providers to work with.\n\n\n“Our July survey confirms that the ongoing pressure from affordability and macroeconomic concerns is cementing a firm shift to a buyer's market across the industry,” said Tamir Poleg, Chairman and CEO of Real. “The survey also shows that clients lean heavily on their agents for advice and guidance on which ancillary service providers to use, indicating that providers who deliver transparent communication and timely service stand out. We believe in the future, greater adoption of technology and AI can enhance service levels and better address this critical need for clients.”\n\n\nKey Survey Findings: Market Trends and Insights\n\n\n\nAgent Optimism Rebounds to Highest Level in Four Months: Real’s Agent Optimism Index, which measures agents’ 12-month outlook for their local markets, jumped significantly to 67.2 in July from 59.5 in June. This marks the highest reading in four months, with 63% of agents feeling more optimistic compared to the prior month, including 15% who felt significantly more optimistic. (Scores are weighted on a 0-100 point scale, with scores above 50 indicating net optimism and scores below 50 signaling net pessimism.)\n\n\n\nTransaction Activity Shows Gradual Improvement: Real’s Transaction Growth Index, which tracks agent-reported year-over-year changes in home sales activity within their local markets, rose to 49.3 in July, an improvement from 46.2 in June. This suggests that the pace of decline in transaction activity was more moderate in July than in June. The data shows that while 37% of agents saw fewer transactions compared to last July, 34% saw an increase, and 29% reported activity that was approximately flat year-over-year. (Note: This index reflects agents' perceptions of local m...