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Real’s January Agent Survey: First Signs of Market Expansion in 2025
Survey Finds Nearly Half of Agents Planning to Increase Marketing Spend in 2025 TORONTO & NEW YORK--(BUSINESS WIRE)-- The Real Brokerage Inc. (NASDAQ: REAX,
About this update from The Real Brokerage, Inc.
[{"type":"text","content":"\nSurvey Finds Nearly Half of Agents Planning to Increase Marketing Spend in 2025\n\n TORONTO & NEW YORK--(BUSINESS WIRE)--\nThe Real Brokerage Inc. (NASDAQ: REAX, “Real”), a technology platform reshaping real estate for agents, home buyers and sellers, today released results from its January 2025 Agent Survey. The findings indicate growing market momentum as 2025 begins, building off a survey high Agent Optimism Index reading in December 2024.\n\n“For the first time in nearly three years, the housing market is showing more consistent signs of life,” said Tamir Poleg, Chairman and CEO of Real. “These early indications of recovery are a positive development for agents, buyers and sellers alike.”\n\n“This month’s survey reinforces what we hear from agents every day—relationships drive real estate,” said Sharran Srivatsaa, President of Real. “Networking, referrals and community engagement remain the most effective lead generation sources, while social media and digital tools complement those efforts.”\n\nKey Survey Findings: Market Trends and Insights\n\n\nTransaction Growth Index Moves into Positive Territory for the First Time: Real’s Transaction Growth Index, which measures year-over-year changes in home sales activity as reported by agents, rose to 51.3 in January, up from 47.7 in December. A score above 50 indicates year-over-year growth in transaction activity.\n\n\nThe U.S. sub-index reached 50.2—the second time it has been in expansionary territory since a brief uptick in April 2024.\n\n\nCanada’s sub-index increased to 60.5 in January, up from 56.7 in December, continuing its expansionary streak since September 2024.\n\n\n\n\nAgent Optimism Index Holds Near Survey High: Real’s Agent Optimism Index, which tracks agent sentiment on their local market outlook over the next 12 months, came in at 74.0 in January, slightly lower than 76.4 in December, but still the second-highest reading to-date. In January, 49% of agents reported feeling more optimistic compared to the previous month, and an additional 27% felt significantly more optimistic. Only 6% of agents felt more pessimistic, while 18% were neutral.\n\n\nMarkets Begin 2025 in Balance, With Slight Seller Advantage: Thirty-six percent (36%) of agents described their market as balanced in January, down from 40% in December. Meanwhile, 34% of agents reported a seller’s market...