Business
Northern California's Venture Properties Joins Real
Brokerage with lifetime sales of nearly $2 billion expands Real’s growing presence in California TORONTO & NEW YORK--(BUSINESS WIRE)-- Real (NASDAQ: REAX),
About this update from The Real Brokerage, Inc.
[{"type":"text","content":"\nBrokerage with lifetime sales of nearly $2 billion expands Real’s growing presence in California\n\n\n TORONTO & NEW YORK--(BUSINESS WIRE)--\nReal (NASDAQ: REAX), the fastest-growing, publicly traded brokerage firm, today announced that Venture Properties, led by veteran broker Aaron Nelson, has joined Real. The 40-person brokerage is one of the largest brokerages serving Northern California’s Shasta County, and adds to Real’s growing presence in California.\n\n\nAfter finding success in the real estate industry across a number of boutique firms, Nelson founded his own team in 2007. Redding-based Venture Properties has distinguished itself within the brokerage community by empowering agents with the autonomy to run their businesses as they saw fit – a vision that resonated with agents and enabled the team to thrive despite early market challenges.\n\n\nSince its founding, Venture Properties has sold more than 6,400 homes with a value in excess of $1.9 billion throughout Shasta County. In 2023, the team sold more than 440 homes valued at more than $171 million.\n\n\n“We are proud to welcome Aaron and the entire Venture team to Real,” Real President Sharran Srivatsaa said. “Real is the perfect home for Venture and teams like it who are looking to grow their businesses on top of the foundation of possibilities Real has built.”\n\n\nKnown throughout Shasta County as a community builder, Nelson believes that by minimizing agent fees, brokerages can empower their agents with the increased freedom and flexibility to find the best solutions for their clients. Additionally, by leveraging Real's recently launched proprietary ProTeams software, Nelson is able to configure his business model for the agents in his team (splits, caps, and fees) while allowing him to seamlessly bolt his team’s unique economic model onto Real's platform.\n\n\n“Venture Properties has become synonymous with attracting top producers who put the needs of their clients first, and I’m proud of what we’ve accomplished. At the same time, I know that elevating Venture to that next level of success is something that couldn’t be done alone,” Nelson said. “Aligning with Real provides my agents with a number of benefits, including stock, revenue share, and training we wouldn’t have access to otherwise. By bringing my team to Real, I’m able to deliver on everything I promi...