Business
Great Life RE, LLC Joins The Real Brokerage; High-Producing Group Significantly Expands Real’s Presence in Eastern Tennessee
TORONTO & NEW YORK--(BUSINESS WIRE)-- The Real Brokerage Inc. (TSX: REAX) (NASDAQ: REAX), the fastest-growing publicly traded real estate brokerage, today
About this update from The Real Brokerage, Inc.
[{"type":"text","content":" TORONTO & NEW YORK--(BUSINESS WIRE)--\nThe Real Brokerage Inc. (TSX: REAX) (NASDAQ: REAX), the fastest-growing publicly traded real estate brokerage, today announced that Great Life RE, LLC, led by Lainey Jones and Eleanor Cippel, has joined the company from eXp Realty, LLC. The group’s addition significantly expands Real’s presence in eastern Tennessee, and continues Real’s recruiting momentum.\n\nFounded in 2017 by veteran real estate agent Lainey Jones and marketing executive Eleanor Cippel as an independent brokerage that offered agents a differentiated platform, Great Life joined eXp in 2019. The 30-member group, which includes agents who practice in Knoxville, Florida and North Carolina, generated $100 million in sales in 2022.\n\n“Great Life RE’s success is built on the values we cherish the most at Real – partnership and an unwavering commitment to provide agents with a platform that allows them to deliver great service,” said Sharran Srivatsaa, President of The Real Brokerage. “We are thrilled to welcome Lainey, Eleanor and the rest of the Great Life RE group to The Real Brokerage family. They will be a great addition to our collaborative culture.”\n\nOne of the top producing lake and waterfront agents, Jones began her real estate career as an appraiser in Florida. She spent nearly a decade as a development manager at a leading software company before becoming an agent in 2007. Prior to forming Great Life, Jones spent six years as an agent/broker at RE/MAX in Maryville, TN.\n\n“We started Great Life with a vision of creating a better place for agents. Real provides us with an opportunity to offer our agents an advantage,” Jones said. “Real’s connected culture and value of ‘Word Hard. Be Kind.’ fit with how we have shaped Great Life and allowed us to attract some of the highest quality agents to our group.”\n\nA former media, innovation and marketing executive, Cippel began practicing full time in 2017, after spending nearly two decades in media sales leadership and innovation at some of the nation’s largest publishers and as Chief Marketing Officer at Coats2Coats, where she consulted and coached entrepreneurs. As an agent, Cippel has focused on the luxury and lake home real estate segments. She also uses her experience to help coach agents.\n\n“We’ve been watching the growth and momentum at Real and wanted to be part o...