Business
Fast Company Recognizes The Real Brokerage’s Proprietary Transaction Management Platform as a 2023 Innovation by Design Awards Honoree
reZEN among the nearly 500 innovative projects, products and services recognized TORONTO & NEW YORK--(BUSINESS WIRE)-- The Real Brokerage Inc. (NASDAQ:REAX),
About this update from The Real Brokerage, Inc.
[{"type":"text","content":"\nreZEN among the nearly 500 innovative projects, products and services recognized\n\n\n TORONTO & NEW YORK--(BUSINESS WIRE)--\nThe Real Brokerage Inc. (NASDAQ:REAX), announced today that reZEN, the company’s proprietary transaction management platform that allows the company and its 11,000+ agents to manage commissions, documents, payments and communications on a single, mobile-first cloud platform, was recognized as an honorable mention in Fast Company’s Innovation by Design Awards for 2023.\n\n\nOne of the most sought-after design awards in the industry, the Innovation by Design Awards recognize the designers and businesses solving the most crucial problems of today and anticipating the pressing issues of tomorrow. Real is among a range of blue-chip companies and emerging startups, including Adobe, PepsiCo, Canva and others, recognized for its work this year. reZEN was honored in the Midsize Business category.\n\n\n“We are very honored to receive this award from Fast Company,” said Real Chief Technology Officer Pritesh Damani. “Historically, real estate brokerage firms have struggled to manage the complex document flows between the multiple participants involved in a real estate transaction. reZEN removes the need to juggle between multiple systems, maximizing agent productivity. It also allows us to continually leverage cutting-edge technology to enable our agents to work more efficiently and effectively.”\n\n\nWith reZEN, an enterprise solution that was built from the ground up, Real agents can use their phones to approve commission documents, scan and upload deposit and commission checks for automatic processing as well as talk with their brokers using a built-in transaction-centric communication system. They also can receive notifications about pending payments, upcoming industry events and use sophisticated reporting without leaving their phone.\n\n\nreZEN serves as the foundation for Leo, Real’s ground-breaking 24/7 concierge powered by Generative Pre-trained Transformer (GPT) technology and machine learning. Launched earlier this month company-wide, Leo provides personalized responses in real time that cater to each agent’s unique workstyle. Leo significantly increases agent productivity as these same queries previously would have required a response from the customer support team during business hours.\n\n\n“So much i...