Business
RHCO ANNOUNCES ACQUISITION OF RENOWNED DUTCH MEDIA COMPANY
RHCO ANNOUNCES ACQUISITION OF RENOWNED DUTCH MEDIA COMPANY.
About this update from Readen Holding Corp.
[{"type":"text","content":"Readen Holding Corp. (OTC: RHCO), a diversified holding company, today announced that it has completed its takeover of acclaimed Dutch media company, Hitting Media B.V. in an all-stock transaction. The Company had held a 30% stake in Hitting Media since 2017 and has now acquired the remaining 70%. RHCO plans to change the name to Okey Media in the near future. Hitting Media, with its target marketing technology, is able to pinpoint potential customers and provide personalized advertisements in order to achieve higher conversion rates than competing service providers. RHCO believes delivering effective target marketing is most valuable for the introduction of new and existing brands in reaching their potential customers. These campaigns are delivered using the low cost-per-mile technology.In addition, the revolutionary technology of the new Okey Media will be used by RHCO’s world famous Neckermann brand and the online activities of our participatingCompanies, in order to accelerate the adoption of our products for a lower cost to our customers and will expand the business to a licensing model for Asian online merchant activities targeting the European markets.Richard Klitsie, CEO of RHCO stated, “I am thrilled that we have been able to complete the takeover of Hitting Media. This has been our goal since 2017 and it is now a reality. This acquisition will make RHCO a global leader in online marketing.”RHCO is a diversified holding company, with an operating history of over 30 years, which seeks opportunities to acquire and grow businesses that can generate long-term sustainable free cash flow and attractive returns, in order to maximize value for all shareholders. RHCO has subsidiaries and liaison offices in Europe and Asia.For further information please contact RHCO at [email protected] or +852 3950 5911The RHCO corporate email address is [email protected] RHCO corporate website can be accessed at www.readenholdingcorp.comThe RHCO Twitter account can be accessed at https://twitter.com/readenrhcoThis press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that, all forward-looking state...