Business
Cardif Pinnacle appoints Adve
Cardif Pinnacle appoints Adve.
About this update from Reabold Resources Plc
[{"type":"text","content":"\n RNS Number : 0530X Adventis Group PLC 19 June 2008 \n \n\n\nRNS Reach for release: Thurs June 19th 2008\n\n\n\nAdventis Group plc ('Adventis')\nContract Gain\nCardif Pinnacle appoints AdventisNMG \n\nAdventis ('ATG/L'), the full service marketing and advertising agency, announces that its AdventisNMG financial services agency has been appointed by Cardif Pinnacle, to help deliver a major project to reposition their direct general insurance business for the future.\n\nPhase 1 went live on 1st March 2008 with a new branding exercise and the development of an online portal proposition - helpucover.co.uk.\n\nThe brand position heralds helpucover.co.uk as a provider of first-class, direct general insurance products designed to 'Fill the gaps other insurance leaves behind'.\n\nMPPI, Income Protection and Pet - the helpucover.co.uk products already featured on the website - offer demonstratively enhanced benefits, service features and/or competitive pricing than much of the competition. In support, lead generation activities using both traditional and digital media are planned.\n\nThe contract, for an undisclosed amount, was won on firm recommendation. The project continues to run through 2008 and beyond with the re-packaging and launch of a raft of new and innovative direct to consumer products. \n\n\nSaid Nick Baker, General Manager-Director, AdventisNMG: 'We are delighted to be working with Cardif Pinnacle on this exciting project. Once again it successfully demonstrates our proven ability to work closely with clients across integrated marketing techniques, in both traditional and new media.'\n\nSaid Eva Krydowska, Director of Digital, AdventisNMG: 'This is an exciting new portal proposition and one, thanks to the outlook of the Marketing Department at Cardif Pinnacle, which is both functional and packed with personality.' \n\n\n\n\nSaid Barbara Morgan, Head of Direct and Affinity Marketing, Cardif Pinnacle 'AdventisNMG came with excellent credentials, because of their detailed knowledge of financial services and the consumer market. The chemistry is also...