Business
Acquisition
Acquisition.
About this update from Reabold Resources Plc
[{"type":"text","content":"\n RNS Number : 4995G Adventis Group PLC 02 February 2010 \n \n\n2 February 2010\n \n \n \nAdventis Group Plc \n(\"Adventis\", the \"Company\" or the \"Group\")\n \nAcquisition\n \n\"Adventis Group plc acquires technology & telecoms channel sales & marketing consultancy\"\n \n \nAdventis Group plc ( \"ATG\"), the AIM quoted marketing services, media buyer and advertising agency, is pleased to announce the acquisition of bChannels Limited (\"bChannels\"), a technology & telecoms channel sales & marketing consultancy based in Oxfordshire, for an initial consideration of GBP738,333.\n \nAdventis' strategy is to focus its marketing and media buying services on specialised sectors, to date: healthcare, technology & telecoms, media and property in which it has built significant market positions. Technology & telecoms is seen as a major growth area and bChannels together with Second2, the existing Adventis marketing agency, are expected to generate significant future profits. The rapid growth of the technology sector continues and the services required in marketing computer hardware, software and telecoms equipment, both to end-users and through channels, require very specialised knowledge generating a high margin and with significant barriers to entry. \n \nbChannels has enjoyed considerable success since it was founded in 2006 by Matt Rowland-Jones, Phil Gowing and Chris Bard. All three founders, who will stay with the Company following the acquisition, have extensive experience across the technology & telecoms industries, and have built a channel sales & marketing consultancy that plans and executes optimal channel sales and marketing solutions and delivers excellent customer service whilst providing deep knowledge of these industries. For the year ended 31 December 2009, bChannels reported audited turnover of GBP2.578 million and pre-tax profits of GBP0.435 million. Net assets at that date amounted to approximately GBP0.306 million. The acquisition will be immediately earnings enhancing for Adventis.\n \nbChannel's clients include Xerox, Symantec and Samsung. bChannels core service offer is the development of indirect channel programs for technology clients. The company specializes in:\n \n· C...