Business
REMAX Survey Reveals Strong Demand: 88% of Prospective Buyers Plan to Purchase a Home in 2026
Homeownership remains a priority for many Americans despite housing market fluctuations this year. A recent consumer survey conducted by REMAX, the #1 name in real estate1, highlights how market conditions and lifestyle preferences are shaping homebuyers' plans.
About this update from Re/max Holdings, Inc.
[{"type":"text","content":"71% say market conditions have delayed their plans but homeownership goals hold strong – connection, comfort and convenience remain top priorities.","length":147,"tagName":"p","attribs":{}},{"type":"text","content":"DENVER, Dec. 4, 2025 /PRNewswire/ -- Homeownership remains a priority for many Americans despite housing market fluctuations this year. A recent consumer survey conducted by REMAX, the #1 name in real estate1, highlights how market conditions and lifestyle preferences are shaping homebuyers' plans.","length":303,"tagName":"p"},{"type":"image","alt":"88% of buyers plan to purchase a home in 2026, but 71% say market conditions have delayed their plans, according to a REMAX survey.","displaySize":"","headline":null,"caption":"88% of buyers plan to purchase a home in 2026, but 71% say market conditions have delayed their plans, according to a REMAX survey.","className":"","disableSlideshowImg":false,"size":{"original":{"width":320,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/2f577ebb40590b0c4d4c742c938b1fd6"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/6RgsuEE4PI4.ua6xgrRiSg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTgwMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/2f577ebb40590b0c4d4c742c938b1fd6","width":320,"height":400}},"href":"https://mma.prnewswire.com/media/2838838/REMAX_survey.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"While affordability remains a key concern, buyers are also prioritizing neighborhood safety, social connection and access to lifestyle-enhancing amenities. These preferences underscore that buyers want homes and neighborhoods that support both their everyday lifestyle and long-term financial goals.","length":299,"tagName":"p"},{"type":"text","content":""Today's buyers aren't just looking for a house – they're looking for a sense of community," says Chris Lim, REMAX Chief Growth Officer. "It's clear that lifestyle and connection are just as important as the property itself. It's the job of real estate professionals to help prospective buyers find homes and neighborhoods that meet their financial needs while also supporting the way they want to live."","length":444,"tagName":"p"},{"type":"text","content":"Key survey findings include:","length":28,"tagName":"p"},{"type":"text","content":"Affordability is ...