Business
Giftify, Inc. Plans for Accelerated Growth for CardCash in 2025
Targeting Increased Revenue by Ramping the Participating Retailers, Users and Transactions on the Platform SCHAUMBURG, IL, Jan. 16, 2025 (GLOBE NEWSWIRE) --
About this update from Giftify, Inc.
[{"type":"text","content":"Targeting Increased Revenue by Ramping the Participating Retailers, Users and Transactions on the Platform SCHAUMBURG, IL, Jan. 16, 2025 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of leading digital platforms, CardCash.com and Restaurant.com, with a focus on incentives and rewards in retail, dining and entertainment experiences, is pleased to provide the following strategic growth initiatives for CardCash. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Giftify has identified the following strategic priorities to accelerate growth at CardCash and enhance shareholder value: Accelerate platform synergies between CardCash.com and Restaurant.comExpand retail merchant network through new business partnershipsCross-sell partnerships with other consumer platforms to increase usersLaunch innovative offerings to attract new usersRamp outreach to existing users in order to increase activity and value per transactionInitiate refer a friend capability and rewardsAdd ability to sell gift cards through the app versus website onlyUtilize social media to increase visibility and drive new user registrationsEnhance user engagement via data, artificial intelligence and personalized deal recommendationsScale transaction volume with optimized purchase funnelsElevate average user spend through premium offeringsLaunch complementary servicesLicense opportunities for white label exchanges and FraudFix FraudFix is CardCash’s proprietary online fraud prevention tool, which is critical to combat high fraud risk and scams. FraudFix automatically responds in under one second, uses over 165 parameters, and cross checks to analyze a single transaction and determine authenticity of card balances Automatic rejections or acceptance cover most levels, some may be flagged to be manually reviewed by the customer. Ketan Thakker, Chief Executive Officer of Giftify, Inc., commented, “2024 was all about strengthening the CardCash platform and improving efficiencies, and our success has been demonstrated in our operating and financial results year-to-date. Our team has a wide range of strategies and is confident in its abilities to accelerate CardCash’s growth in 2025. Going forward we are focused on driving ...