Business
QYOU USA & Chtrbox Merge Influencer Marketing Operations To Expand Global Capabilities
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About this update from Qyou Media, Inc.
[{"type":"text","content":"QYOU USA & Chtrbox Merge Influencer Marketing Operations To Expand Global Capabilities\n \n \n (NewsDirect)\n \n \n This release contains\na video. If you can't see a video, click the link:\n \n \n \n \n TORONTO, LOS ANGELES\n& MUMBAI February 8, 2023: QYOU Media Inc. (TSXV: QYOU; OTCQB:\nQYOUF), the fast-growing media group has announced that it will be\nintegrating its worldwide operations headquartered out of USA and\nIndia for global creator media solutions. As part of the integration\nstrategy, Glenn Ginsburg, President QYOU, will oversee synergies\nacross the award-winning US and Indian businesses, while Pranay Swarup\n& Julie Kriegshaber, CEO & COO of Chtrbox move to co-Vice\nChairman roles to strategically advise collaboration efforts.\n \n \n Across the US &\nIndia, QYOU & Chtrbox have been leading influencer marketing\nmandates for global companies such as Paramount Pictures, Hasbro,\nActivision, P&G, HP, Amazon, Spotify, Pinterest and many others\nwho can further benefit from enhanced expertise, cost efficiencies and\ncross border reach that comes with this integration.\n \n \n Curt Marvis commented,\n\"QYOU’s vision behind our 2021 acquisition of Chtrbox was to\nbecome a global creator media powerhouse. Since then, both the India\nand US influencer marketing teams have independently doubled their\nbusiness, and we feel confident that with a joint offering across\nteams will further fuel this growth trajectory.”\n \n \n Glenn Ginsburg added,\n“Beyond expanding our client list in the QYOU USA team, we are\nseeing increased demand for pan-regional and global campaigns. With\nChtrbox, we can further support our clients with scalable and\ncost-effective efforts that are relevant and authentic. We are\nthrilled to tap into the Chtrbox team of over 80 influencer marketing\nspecialists and their extensive creator networks in India, Asia, and\naround the world.”\n \n \n Pranay Swarup adds, “While Chtrbox has taken up a fair amount\nof international work already, we are excited for QYOU & Chtrbox\nto unlock a new layer of global growth together. Under the QYOU Media\ngroup, Chtrbox is in great hands and I look forward to staying\nstrategically involved”\n \n \n Chtrbox’s India teams under the leadership of\nKaran Pherwani & Mrunali Dedhia, co-Vice...