Business
Q India Wins DD FreeDish Auction New DD Free Dish Channel Line-Up Expected To Open Further Audience and Ad Revenue Potential For The Q India
Q India Wins DD FreeDish Auction New DD Free Dish Channel Line-Up Expected To Open Furthe...
About this update from Qyou Media, Inc.
[{"type":"text","content":"\n \n \n \n Q India Wins DD FreeDish Auction New DD Free Dish Channel Line-Up Expected To Open Further Audience and Ad Revenue Potential For The Q India\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n MUMBAI, India\n \n and\n \n TORONTO\n \n \n ,\n \n \n March 14, 2022\n \n \n /CNW/ - QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) has announced that\n \n The Q India,\n \n the company's Hindi language youth oriented channel, now available in over 122 million TV households and to over 676 million users via OTT, mobile and app based platforms in\n \n India\n \n , has successfully been awarded a new distribution agreement from\n \n April 1, 2022\n \n to\n \n March 31, 2023\n \n in the annual auction held last week.\n \n The Q India\n \n expects to benefit materially from the recent channel line-up changes on DD Free Dish that occurred during the auction this year.\n \n \n \n \n \n \n \n \n \n In a development during the DD Free Dish distribution auction this month,\n \n India's\n \n \"Big 4\" television broadcast channels from Star, Sony, Viacom and Zee elected not to renew their carriage on the platform. DD Free Dish requires all private channels broadcasting on the platform, including\n \n The Q India\n \n , to renew their distribution agreements annually via an auction. Media analysts have opined that the development was spurred by the Big 4 channels' collective desire to focus on their distribution relationships with Pay TV satellite and cable platforms where they receive monthly subscription fees and discontinue being available on platforms such as DD Free Dish where consumers do not pay any fees to watch the content nor does DD Free Dish pay any subscription fees to the channels broadcasting on the platform.\n \n \n The Big 4 channels will 'go dark' on\n \n April 1, 2022\n \n at which time the remaining Free-To-Air General Entertainment Channels carried on DD Free Dish, such as\n \n The Q India,\n \n are expected to be the beneficiaries of added audience and revenue.\n \n The Q India\n \n has experienced substantia...