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Q India Powers Ahead To New Ratings Record
Q India Powers Ahead To New Ratings Record Canada NewsWire BA...
About this update from Qyou Media, Inc.
[{"type":"text","content":"\n \n \n \n Q India Powers Ahead To New Ratings Record\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n \n \n \n BARC Rating Week 21, 2021 Continues Dramatic Q2 Increase As Channel Reaches 53 Gross Rating Points\n \n \n \n MUMBAI and\n \n TORONTO\n \n ,\n \n June 3, 2021\n \n /CNW/ - QYOU Media Inc.\n \n \n (TSXV: QYOU) (OTCQB: QYOUF) has announced that\n \n The Q India,\n \n the company's Hindi language youth oriented channel available in over 100 million TV households and to over 612 million  OTT and mobile users in\n \n India\n \n , has reported a new record Gross Rating Point (GRP) level reached in week 21 of 2021 of 53 GRP as measured by BARC.  BARC, the Broadcast Audience Research Council known as the \"Nielsen of\n \n India\n \n \", is the weekly reporting service measuring all TV viewership data in India.  GRP is a measurement combining viewer impressions with Time Spent Viewing (TSV). For the last week measured\n \n The Q\n \n recorded 94.65 million viewer impressions with an average TSV of 104.56 minutes, which on a combined basis have driven\n \n The Q\n \n to its highest GRP level in company history.\n \n \n At 53 GRP, the company finds itself moving steadily closer to several of the top mass market channels operated by Sony, Zee TV and Viacom (Colors). The Q is achieving these levels of viewership while still lacking the total level of distribution reach maintained by these larger mainstream television brands. The company has previously stated that GRP is the most important metric to be used to project potential future revenue growth.  The company has now recorded an eight week average GRP of 46.23.\n \n \n Throughout the year and particularly in Q2 of 2021,\n \n The Q India\n \n has achieved unprecedented ratings growth driven by programming viewership increases across nearly all day parts. Overall ratings growth since February of 2021  is indicated in the graph below (see additional link\n \n \n \n here\n \n \n \n to graph).\n \n \n \n \n \n \...