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Q India Announces DAVP Certification - Directorate of Advertising and Visual Publicity manages over 1500 Crore ($270 Million CAN) advertising annually
Q India Announces DAVP Certification - Directorate of Advertising and Visual Publicity man...
About this update from Qyou Media, Inc.
[{"type":"text","content":"\n\n\n\nQ India Announces DAVP Certification - Directorate of Advertising and Visual Publicity manages over 1500 Crore ($270 Million CAN) advertising annually\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO and MUMBAI, July 27, 2020\n\n\n\nTORONTO and MUMBAI, July 27, 2020 /CNW/ - QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) today announced that The Q India has received official governmental approval required to be included in advertising campaigns offered through the Directorate of Advertising and Visual Publicity (DAVP).  This organization was created to provide various governmental agencies with media buying strategy and implementation with approved third parties via the Bureau of Outreach and Communication (BOC).  The office currently manages approximately 1500 Crores ($270M CAN) of advertising annually, with this approval necessary for an agency or broadcaster to qualify for inclusion in the government's media campaigns.  The Indian government has been especially active recently to help convey public service messages related to the Covid pandemic.\n\n \n \n \n \n \n \n\n \nThe BOC and its DAVP Division are designed to provide public media outreach and communication for a variety of ministries including The Ministry of Health and Family Welfare, The Ministry of Finance and The Ministry of Railways.  Among the various activities of the organization, a primary mandate is to disseminate information on schemes and programs for the Government of India via  broadcast and online media. \nKrishna Menon, Chief Revenue Officer of The Q India commented, \"The BOC and DAVP are both essential organizations leveraging media to allow the government to effectively communicate with people in rural and urban regions of the country.  Particularly in this time of critical public communication, we are thrilled to have access to this media budget to provide a creative and vibrant means for DAVP to reach our young and thriving viewers with critically important information\".\nThe Q India now reaches over 550M ...