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ASSOCIATION OF NATIONAL ADVERTISERS PRESENTS THE 2023 DRIVING INFLUENCE AWARD TO QYOU MEDIA FOR ITS 'OKAY HYUNDAI' TIKTOK CAMPAIGN
ASSOCIATION OF NATIONAL ADVERTISERS PRESENTS THE 2023 DRIVING INFLUENCE AWARD TO QYOU MEDIA FOR I...
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[{"type":"text","content":"\n \n \n \n ASSOCIATION OF NATIONAL ADVERTISERS PRESENTS THE 2023 DRIVING INFLUENCE AWARD TO QYOU MEDIA FOR ITS 'OKAY HYUNDAI' TIKTOK CAMPAIGN\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n QYOU's collaboration with Culture Brands for Hyundai successfully engaged black TikTok influencers to drive consideration and excitement among African-American consumers for the brand's award winning electric vehicle, the 2022 IONIQ 5\n \n \n \n \n \n TORONTO\n \n and\n \n LOS ANGELES\n \n \n ,\n \n \n Feb. 15, 2023\n \n \n /CNW/ - QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), announced today that The Association of National Advertisers (ANA) presented the 2023 Driving Influence Award to QYOU Media, in partnership with Culture Brands, for Hyundai's 'Okay, Hyundai' campaign during the Chicago Auto Show's Media Preview. The annual award is given to a manufacturer that harnesses the power of influencer marketing to engage automotive customers. This year's award highlighted campaigns with a special emphasis on reaching diverse audiences and communities, including women, BIPOC and LGBTQ consumers.\n \n \n \n \n \n \n \n \n \n To launch the 2022 Hyundai IONIQ 5 and the 2023 Palisade SUV, the team embraced the brand's award-winning OKAY Hyundai umbrella theme to deliver campaign-specific goals of expanded awareness, purchase consideration and audience engagement through culturally relevant content for Black consumers.\n \n \n QYOU Media partnered up with Black creators and influencers to inspire users to take new adventures with two of its flagship vehicles -  IONIQ 5, an award-winning and game-changing electric vehicle that fits seamlessly into user's everyday lifestyles, and the enhanced Palisade SUV.\n \n \n QYOU Media, a media and entertainment company powered by the Creator Economy, identified 11 Black Creators and, together with Culture Brands, developed a two-phase digital influencer campaign. Together, they created a viral campaign for both the ultimate family vehicle and benefits of an electric l...