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Modernize Home Services Survey Highlights Increasing Aging in Place Demand for 2023

AUSTIN, Texas--(BUSINESS WIRE)-- Modernize Home Services, a reliable and trustworthy solution that thoughtfully connects homeowners with contractors for home

articleQuinstreet, Inc.February 28, 20235/company/quinstreet-inc/news/modernize-home-services-survey-highlights-increasing-aging-in-place-demand-for-2023
Modernize Home Services Survey Highlights Increasing Aging in Place Demand for 2023

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[{"type":"text","content":" AUSTIN, Texas--(BUSINESS WIRE)--\nModernize Home Services, a reliable and trustworthy solution that thoughtfully connects homeowners with contractors for home improvement services, releases its third annual aging in place study findings from a recent survey of more than 4,000 homeowners actively seeking contractors through Modernize.com. This survey explores homeowners’ plans to invest in aging in place improvements for themselves or a loved one.\n\nWith more homeowners preferring to maintain their independence at home, Modernize explores their project preferences for home accessibility, security, and comfort. When choosing between moving to a retirement community or staying at home, many retirees prefer to remain at home. Aging in place allows older individuals to preserve their sense of familiarity, consistency, and convenience in the home. In this recent report, Modernize sheds light on how homeowners are preparing to age in place with data on home improvement projects they plan to pursue. Modernize can help these individuals complete aging in place home improvements with resources related to research, budgeting, contractor selection, installation, home safety features, or accessibility modifications.\n\n75% of Surveyed Homeowners will Explore Aging in Place Projects This Year\n\nMost surveyed homeowners plan to explore aging in place projects for themselves, or for someone they love, in the current year. This is up from 69% in 2021 and 68% in 2020. The majority of these respondents report they will research these home improvement projects for themselves within the next 12 months and 5% plan to do so for a loved one. Modernize offers a resource to help consumers assess whether aging in place makes sense in certain circumstances.\n\nPlanned Aging in Place Improvements\n\nThere are many projects homeowners can tackle to make their spaces safer and more secure. Surveyed homeowners expressed interest in various home improvements for different areas of their homes.\n\n\n17% Walk-in tubs\n\n\n80.5% of these homeowners say they plan to remodel part, if not all, of their bathroom during the walk-in tub installation.\n\n\n\n\n13% Medical alerts\n\n\n12% Seat within shower\n\n\n9% Non-slip flooring\n\n\n8% Grab handles\n\n\n6% Ramp to doorway\n\n\n3% Wider hallways\n\n\n29% Other\n\n\nLong-term Homeowners Seek Aging in Place Solutions...

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