Business
Quidel Announces Sponsorship and Community Partnership With the Chicago Blackhawks
Multi-year partnership agreement features in-arena advertising, promotions, and community services Partnership includes donation of Quidel’s QuickVue®
About this update from Quidelortho Corporation
[{"type":"text","content":"\nMulti-year partnership agreement features in-arena advertising, promotions, and community services\n\nPartnership includes donation of Quidel’s QuickVue® At-Home OTC COVID-19 Tests to Chicago Blackhawks Foundation community partners\n\n SAN DIEGO--(BUSINESS WIRE)--\nQuidel Corporation (NASDAQ: QDEL) (“Quidel”), a provider of rapid diagnostic testing solutions, cellular-based virology assays and molecular diagnostic systems, has executed a multi-year partnership agreement with the Chicago Blackhawks to sponsor team promotions and community services. In the first year of the partnership agreement, the Blackhawks will work with Quidel to provide QuickVue At-Home OTC COVID-19 Tests free-of-charge to multiple Chicago Blackhawks Foundation community partners to help support local youth and their program staff to continue to learn and play with greater peace of mind.\n\n“Quidel’s partnership with the Chicago Blackhawks grew out of our commitment to expand equitable access to healthcare and our shared dedication to service, especially in this time of great need,” said Douglas Bryant, President and CEO of Quidel. “We look forward to working with the Blackhawks, Fifth Third Arena, and the Chicago Blackhawks Foundation on initiatives that address current community health needs in ways that can create a positive impact. We believe our QuickVue At-Home rapid antigen tests will be particularly effective in this regard.”\n\nRecipients of the first Quidel donation include SOS Villages, Millennium Enterprises, Marillac St. Vincent Family Services, Austin Childcare Providers Network, The Bloc Chicago, and Cocina Fusion.\n\n“We are grateful to Quidel for their donation of QuickVue At-Home OTC COVID-19 Tests to a number of our Chicago Blackhawks Foundation partners, who each serve our neighboring West Side community in a unique way,” said Sara Guderyahn, Blackhawks Vice President of Community Partnerships & Executive Director of the Chicago Blackhawks Foundation. “As our community continues to work to keep Chicago safe from COVID-19, Quidel’s donation will help these organizations quickly identify potential outbreaks and support efforts to keep everything from afterschool programming to small businesses running.”\n\nThe QuickVue At-Home OTC COVID-19 Test allows individuals to easily perform the test themselves without a doctor’s prescription and ...